Ask Shoppers What They See —
Not What They Remember.
GPS-verified surveys reach consumers the moment they enter — or leave — a store. No recall bias. No self-reported visits. Just validated feedback at the Point of Emotion®.
Consumer entered geofenced location
~10s
Trigger Latency
GPS
Verified Visits
0%
Fraud Rate
Two Ways to Capture
Location-Triggered Feedback
Location surveys aren't one-size-fits-all. Choose real-time in-store intercepts for mid-experience capture, or exit intercepts for post-visit reflection — both GPS-verified.
In-Store Intercept
Surveys fire within seconds of a consumer entering a geofenced location. You reach them mid-aisle, mid-decision, mid-experience — when the shelf is in front of them and the emotion is live.
Exit Intercept
Surveys fire after the consumer leaves the location and stays open for 24 hours. The experience is still fresh, but the shopping trip isn't interrupted — capturing reflection without disruption.
“MFour’s ability to trigger GPS-verified surveys in real-time meant we could get visibility into a key customer we had little information on previously.”
Shopper Insights Team
Under Armour
Business Questions Answered with
Location-Triggered Surveys
From brand lift measurement to competitive intelligence, capture the truth of the visit — not the memory of it.
Visit Pattern Targeting
Identify who visited your locations or competitors'. Track loyal, agnostic, and lapsed visitors — then survey to understand what drives their choices.
Brand Perception
Measure how consumers perceive your brand vs. competitors immediately after a verified visit — not weeks later from a recall-based panel.
Brand Lift
Tie specific exposures — OOH billboards, in-store signage, promotional displays, new packaging — to measured shifts in awareness, favorability, and purchase intent.
Customer Experience
Capture end-to-end in-store experience — service quality, store cleanliness, wait times, staff interactions — from consumers confirmed to have actually been there.
Competitive Intelligence
Survey cross-shoppers or competitor-exclusive shoppers to understand what drew them there, how they rate the experience, and what would pull them to your brand.
Audience Profiling
Build behavioral and attitudinal profiles of consumers who visit specific location types — demographics, media habits, purchase drivers — grounded in observed visits.
Powered by the Largest First-Party Consumer Panel in the U.S.
Every location-triggered survey runs on MFour's opted-in, verified panel — the foundation that makes GPS-verified, point-of-emotion research possible at scale.
13M+
Opted-In Consumers
2,000+
New Panelists Daily
50%
Response Rate (5-10x industry)
9
Connected Data Streams
Fair Trade Data — 100% opt-in, 10x industry compensation, verified identities.
Insights in Three Steps
Define your audience. We handle the rest.
Define Your Audience
Select the locations to geofence, set demographic filters, and choose in-store or exit intercept timing. MFour's 13M+ first-party panel ensures you reach real consumers who actually shop your category — not scraped lists or programmatic audiences.
Geofence any location, nationwideWe Handle the Details
MFour manages recruiting, GPS validation, and quality control. Blind rotating screeners verify actual presence — showing five location types and asking which one was visited — confirm demographic fit, and validate category-intender status. Every respondent is verified, not self-reported.
Recruiting · Screening · Validation — all managedLaunch in 24 Hours
Real-time results stream in as surveys complete. AI-powered insights through MFour’s DANI™ surfaces patterns instantly — no data wrangling, no waiting weeks for a report. Ask DANI anything about the results or even generate the full, polished report.
Real-time results + AI-powered insights
Why MFour for GPS-Triggered Surveys
Traditional panels rely on memory-based claims and self-reported visits. MFour replaces guesswork with GPS-verified, behavior-triggered intelligence.
Go Beyond What They Say —
See What They Do
Surveys capture why. MFour's DANI™ contextualizes surveys with the what — connected behaviors across 9 data streams, from ChatGPT to checkout for full consumer journey mapping.
What did verified Target visitors do before and after their trip last week?
142K
2.3x
71%
43%
Top Apps Used Within 30 Min of Store Arrival
67% of verified Target visitors researched products on competitive apps and websites within 24-hrs of arriving while 27% did the same within 30-min of walking into Target.
Ready to Capture the Truth of the Visit ?
Whether you need in-store intercepts, exit intercepts, or both — we'll help you design a study that reaches consumers at the moment that matters.