See What Consumers Do.
Hear What They Say.
MFour is the only platform that connects real-world consumer behavior with in-the-moment survey feedback — all powered by the largest first-party panel in the U.S.
4B
Monthly Buyer Signals
10M
Daily Journeys
First-Party
Verified Consumers
See Everything. Understand Why.
Millions of verified consumers power a proprietary dataset of real behaviors and real opinions. DANITM mines what they do while behavior-triggered surveys capture what they say.
DANI™
Use AI as a looking glass into consumer behavior. Ask questions in plain English and see consumer journeys, purchase patterns, and competitive dynamics — instantly.
Behavior-Triggered Surveys
Reach consumers in real-time, triggered by actual behaviors. Understand what they think and feel about your brand, products, and competition — while the experience is fresh.
The Consumer Panel
The largest first-party consumer panel in the U.S. — 13M+ opted-in consumers generating 9 deterministic data streams, all connected to one identity. Every insight from DANI and every survey response originates here.
13M+
Consumers
10M
Daily Journeys
9
Data Streams
Market Research in the Age of AI
DANITM (Data Analytics Navigation Instructor) analyzes 10 million daily consumer journeys — first-party, verified, deterministic. Ask a question in plain English and get instant answers. No data wrangling. No waiting weeks for a report.
Natural Language Queries
Ask questions in plain English — no SQL, no code, no analysts needed.
Instant Answers
Go from question to insight in seconds, not the weeks traditional research takes.
4B Monthly Signals
Tap into billions of real purchase, location, app, and web signals every month.
API Integration
Pipe DANI insights directly into your BI tools, dashboards, and agentic workflows.
Which shoe brands have the highest purchase intent among college educated 25-34 males?
Shoe Purchase Intent — College Educated Males 25-34
Behavior-Triggered Surveys
“Point-of-emotion” surveys triggered within seconds of a real consumer action — a store visit, a purchase, an app session. Capture the “why” behind the “what” while it’s still fresh.
Point of Emotion
Capture feelings within seconds of any behavior trigger.
100% Accuracy
GPS-verified visits and deterministic IDs — no modeled or inferred data.
50% Response Rate
Engaged panelists respond at 5–10x typical industry benchmarks.
85% Recontact Rate
Re-engage the same consumers for longitudinal and tracker studies.
95%
Completion
17 min
Avg Engagement
Surveys on the Go
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GPS Verified Visit
12+ Proven Survey Methodologies
Behavior-Triggered Surveys
Surveys triggered by real-world actions — store visits, purchases, app usage — within moments.
Trackers
Continuous brand health, ad effectiveness, and sentiment tracking powered by deterministic data.
Video Diaries
In-the-moment video feedback captured on mobile, giving brands an unfiltered consumer view.
OOH Ad Measurement
Measure out-of-home ad exposure with GPS-verified location data into stores, billboards, and more. Get brand lift and attribution.
Directed Shop Studies
Send panelists on real shopping missions and capture the full journey from shelf to receipt.
In-Home User Testing (iHUTs)
Select real consumers to test your product in their homes, gathering valuable real-time feedback.
And more — concept testing, competitive benchmarking, segmentation studies, and custom methodologies on demand.
Explore All →The Largest First-Party Consumer Panel in the U.S.
Powered by the Surveys on the Go app — rated #1 in the App Store with 4.5 stars and 170K+ reviews. Over 2,000 new panelists download every day, keeping the panel fresh, diverse, and representative.
Fair Trade Data™
100% opt-in · 10x industry compensation · Validated identities
Purchase Data
New16.2M
Web Visits
5.58B
Locations / Store Visits
863M
App Usage
10.6B
ChatGPT Convos
New3.3M
Only MFour Connects All 9
Trusted by Global Leaders
Why Leading Insights Teams Choose MFour as the Gold Standard
See what established MFour in the marketplace: one connected platform where deterministic behavior data and Point-of-EmotionTM survey feedback finally live together. Understand why DANI, why now, and why through MFour to see where the future of market intelligence is going.
Ready to See the Difference?
Join Samsung, Google, Meta, Microsoft and hundreds of global brands who trust MFour to connect real behavior with real feedback.