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MFOUR ADDS ANOTHER 1M+ CHATGPT CONVERSATIONS LAST MONTH, EXTENDING FULL CONSUMER JOURNEY VISIBILITY|||MFOUR ADDS ANOTHER 1M+ CHATGPT CONVERSATIONS LAST MONTH, EXTENDING FULL CONSUMER JOURNEY VISIBILITY|||
Surveys · Behavior-triggered research

Ask consumers in the moment — not from memory.

Every MFour survey is triggered by real behavior — a store visit, a purchase, an app session — and answered while it’s still fresh. One platform, every methodology, all on the largest first-party panel in the U.S.

Talk to an insights strategistStart for free›
Point of Emotion®~10s trigger50% response rate24 hrs to launch
9:41
SURVEYS ON THE GO
Surveys On The Go
now · push notification
We noticed you just visited Target. Share your experience and earn rewards.
Take survey
GPS-verified visit
LocationTarget — Los Angeles
Visit duration23 min
Triggered12s after exit
One platform, every methodology

Six ways to ask. One connected panel.

From point-of-emotion intercepts to longitudinal video diaries, choose the method that fits the question — every one runs on the same validated, first-party panel.

9:41
Live SurveyGPS-verified
Did you find everything you were looking for at Target?
Yes, everything was in stock
Some items were missing
No, I couldn’t find it
Submit
Location Triggered

In-store, exit, app and web triggers — answered at the Point of Emotion®, never from recall.

Deep dive
Tracker

Always-on brand health and ad effectiveness, behavior-filtered over time.

Deep dive
Mission

Real intenders on real missions — shelf to receipt, with in-aisle photos and video.

Deep dive
Qualitative

IDIs, focus groups, and video prompts — recruited by real behavior.

Deep dive
In-Home User Testing

Products in real consumers’ homes — feedback across the full usage cycle.

Deep dive
Diary

Repeat entries over days or weeks — life with your brand. Video optional.

Deep dive
MFour vs. standard panels

Most panels ask. MFour observes.

MFour operates at the mobile device level — capturing what consumers actually do, in the moment. Standard panels rely only on what is remembered.

Largest Mobile-App PanelWhat MFour delivers
Where they fall shortOther Panels
Verified Consumers
Device-level verification with human-behavior detection.
01 · Identity
Rampant Fraud
No way to verify identity; AI bots slip past screening controls.
Observed Behaviors
Surveys fire off a real action the consumer just took.
02 · Trigger
Stated Behaviors
Respondents guess at the screener for the payout — behavior unverified.
No Recall Bias
Answered in the very moment they experience your product, brand, or a competitor.
03 · Timing
Recall Bias
Answers pulled from fuzzy memory, long after the moment has passed.
Video & Pictures
Native device access captures photo and video.
04 · Qualitative
No photo or video capability
Hard-to-Reach Audiences
Reach the mobile-native demographics desktop panels simply cannot.
05 · Reach
High Incidence Only
Limited to easy-to-find, high-incidence audiences.
Behavioral Data
Foot traffic + online activity — see what consumers actually do.
06 · Data signal
Stated Data
Self-reported claims about behavior — nothing observed to verify or query.
50%
Response rate (5–10x industry)
85%
Recontact rate for longitudinal
95%
Survey completion
~0%
Fraud rate
Powered by the panel

The largest first-party consumer panel in the U.S.

Every survey runs on MFour’s opted-in, verified panel — built through the #1-rated Surveys On The Go® app and kept fresh by thousands of new panelists every day.

13M+
Opted-in consumers
2,000+
New panelists daily
9
Connected data streams
Fair Trade
100% opt-in · 10x comp
How to engage

Run it once. Or run it on repeat.

Start any study as a one-off project. When it earns its place, graduate the same template into a recurring tracking program — so benchmarks compound and every wave is comparable.

Surveys
From project to programSelf-serve → recurring
1ProjectNow
Run it as a project
Billed on completion
Scoped and delivered like any survey study — a one-off.
Self-service credit packs
Activate a templated study without a custom build.
Templated framework
Standardized question set fields in 24 hours.
Use it or lose it
Credits expire at term end — simple to run.
Graduate →
2Tracking programRecurring
Run it on repeat
Runs on a cadence
Continuous waves on a set schedule — not lumpy one-offs.
Benchmarks compound
Every wave is comparable — trends build over time.
One credit system
Credits power every wave across the whole program.
Credits roll over
Unused balance carries forward, no down-tier.
Tracker+
Templated tracking programStandard SaaS subscription
Subscription from day one
Quarterly waves included
Add-on credit packs available
Credits roll over
What’s included
Benchmarks & trend tracking
Templated question framework
Ask DANISurvey analysis
Surveys + behavior
Surveys capture the why. DANI shows the what.

Pair in-the-moment feedback with connected behavior across 9 data streams — and ask DANI anything about the results in plain English.

Meet DANI ›

Ready to ask in the moment?

Tell us who you want to reach — we’ll design the study and launch it in 24 hours.

Talk to a strategistStart for free›