From Surveys to Consumer Journeys
In 2012, we launched Surveys On The Go® with a simple belief: treat consumers fairly, compensate them for their data, make participation transparent, and give them control. That commitment to Fair Trade Data™ — first-party, opt-in, and compensated — built the largest and most trusted mobile panel in market research. Today, MFour is considered the gold standard for consumer insights teams at the world’s leading brands, agencies, and research firms.
We became known for understanding what verified consumers say.
But what set us apart was how we verified it.
MFour pioneered real-time, behavior-triggered research. A consumer exits a competitor’s store and receives a survey seconds later. An app session, a website visit, a billboard drive-by, an Amazon purchase — all can trigger surveys at the Point of Emotion, when recall is strongest and details are vivid.
Not stated behavior. Observed behavior triggering insight.
While the industry saw surveys, we were quietly building something much bigger. For over a decade, we’ve been capturing behavioral data to power those triggers — preparing for the moment when AI could unlock it.
That moment is now.
Today, MFour connects:
10 million
consumer journey events per day
4+ billion
buyer signals per month
Nine
unified online and offline data streams
All tied to a single identity, enriched with first-party demographics
All Fair Trade Data™ — never scraped, never third-party inferred, never siloed
Competitors offer fragments. MFour connects the full journey.
From asking ChatGPT for product recommendations… to browsing a brand’s website… to walking into a store… to making a purchase.
From ChatGPT to Checkout.
Every store visit, app session, website interaction, and purchase tells a story. Now researchers can see the whole narrative — not just a single chapter.