See the full picture of consumer behavior.
OmniTraffic® reveals what consumers search, browse, watch, visit, and buy — so you can map real journeys, prove what drives outcomes, and stay ahead of your category.
Most behavioral data is fragmented. OmniTraffic isn't.
Every stream is deterministically joined on one key — PANELIST_ID — so a search, a store visit, an app session, and a receipt all belong to the same real, opt-in person. No probabilistic device graphs, no stitched guesses.
All the behavioral data, in one connected feed.
License the full connected panel — or any single stream. Every dataset carries first-party demographics and joins to the rest on PANELIST_ID.
Domain-level app sessions and full mobile-web clickstream — what they open, search, and browse.
GPS-verified store visits with dwell time across 750,000+ commercial locations nationwide.
Streaming actions inside YouTube, Netflix, Spotify, Pandora, Disney+ and more.
In-app ad impressions across Facebook, Instagram, X and TikTok, tied to real behavior.
DoorDash and Uber Eats orders — platform, basket, spend and frequency.
Receipt- and line-item-level transactions via e-receipts and Amazon accounts.
Full-history ChatGPT conversations — how AI shapes brand discovery and purchase.
Age, gender, ethnicity, geography and income — joined to every record.
Understand the data behind the answer.
First-party, 100% opt-in behavior — LLMs, location, app, web, media, purchase, and social.
Connected data, ready for the questions you actually ask.
Because every signal shares one identity, OmniTraffic answers cross-channel questions other panels can't — out of the box.
Map the real route from search to store to checkout for a single consumer, across channels.
Tie social, streaming and OOH exposure to downstream visits and purchases — with brand lift.
See where consumers actually spend time and money across rival apps, sites and stores.
Measure how often — and how — your brand shows up inside real ChatGPT conversations.
Build behavior-based segments and enrich them with deterministic first-party demographics.
Quantify store and venue visitation, then survey exposed consumers for the why.
Why the connected panel is different.
Sourced directly from consenting panelists — never scraped, inferred, or bought third-hand. PII stripped before delivery.
One of the few panels approved to see the iOS consumer — where much of the spend is — not just Android.
Panelists are told exactly what they share and paid fairly for it — the foundation of durable, high-quality data.
Every stream joins on PANELIST_ID. No probabilistic stitching, no device-graph guesswork.
Put the connected panel to work.
License OmniTraffic® for your own stack, or analyze it inside Studio with DANI. Either way — first-party, opt-in, and connected to one consumer.