The Most-Trusted
Consumer Panel in the U.S.
10 million daily consumer journeys. No synthetic data.
- 27, Female
- Black
- $120K Income
- B.A. Degree
Saw Billboard
Sunset Blvd
Location Intelligence
GPS-verified location monitors all brick-and-mortar store traffic and can create custom geo-fences like billboards, transit stations, and more.
Store Visit
Sephora & Ulta
Store Visit Attribution
Validated foot traffic data shows exactly which stores consumers visit, how long they stay, and their complete cross-shopping behavior across retailers.
Purchase
4 items ~$113
Purchase Verification
Receipt-level transaction data from Amazon and Gmail email receipts — see vendors and purchase amounts. SKU-level item detail coming soon.
Asked AI
Best makeup
ChatGPT Convos
Get immediate insights into millions of ChatGPT convos to understand how AI influences purchase decisions and brand discovery.
Web Browse
sephora.com
Web Behavior Tracking
Full visibility into browsing sessions including sites visited, time spent, search queries, and the path from discovery to conversion.
App Open
Ulta Beauty
App Usage Intelligence
See which apps consumers use, when they open them, session duration, and how mobile apps fit into their overall shopping journey.
TikTok Ad
Sephora
Social Ad Exposure
Track which social media ads consumers see across TikTok, Instagram, and other platforms—linking ad exposure to downstream behaviors and purchases.
YouTube
Makeup Tutorial
Video Content Consumption
See which YouTube videos, tutorials, and reviews consumers watch—understanding how video content influences brand perception and purchase decisions.
Survey Sent
Behavioral Triggered Surveys
Surveys automatically deploy in real-time based on real behaviors—visiting a location, or using an app—capturing feedback at the very point of emotion.
- 27, Female
- Black
- $120K Income
- B.A. Degree
Saw Billboard
Sunset Blvd
GPS-verified location monitors all brick-and-mortar store traffic and can create custom geo-fences like billboards, transit stations, and more.
Asked AI
Best makeup
Get immediate insights into millions of ChatGPT convos to understand how AI influences purchase decisions and brand discovery.
TikTok Ad
Sephora
Track which social media ads consumers see across TikTok, Instagram, and other platforms—linking ad exposure to downstream behaviors and purchases.
YouTube
Makeup Tutorial
See which YouTube videos, tutorials, and reviews consumers watch—understanding how video content influences brand perception and purchase decisions.
Web Browse
sephora.com
Full visibility into browsing sessions including sites visited, time spent, search queries, and the path from discovery to conversion.
App Open
Ulta Beauty
See which apps consumers use, when they open them, session duration, and how mobile apps fit into their overall shopping journey.
Store Visit
Sephora & Ulta
Validated foot traffic data shows exactly which stores consumers visit, how long they stay, and their complete cross-shopping behavior across retailers.
Survey Sent
CompletedTriggered by Store Visit
Surveys automatically deploy in real-time based on real behaviors—visiting a location, or using an app—capturing feedback at the very point of emotion.
Purchase
Key Event4 items ~$113
Receipt-level transaction data from Amazon and Gmail email receipts — see vendors and purchase amounts. SKU-level item detail coming soon.
Powered by
Surveys On The Go®
SOTG is the #1 consumer research app in the U.S. with a 4.5-star rating and 170K+ five-star reviews. SOTG creates an ethical, opt-in relationship with real consumers — the largest first-party consumer panel in the U.S.
2,000+ Daily Downloads
Growing every day across iOS and Android
4.5-Star Rating
170K+ five-star reviews and counting
100% Opt-In
Any and all behavioral event tracking is 100% opt-in
17 Min Engagement
Avg time spent completing a survey in the app
#1 Research App in the App Store
Scale That Delivers
Ethical Data.
Real Consumers.
MFour's Fair Trade Data policy means every data point comes from consenting, compensated consumers. No scraping. No passive tracking without permission. No 3rd party data. We build trust through transparency and fair incentives — because better relationships produce better data.
Transparent Incentives
Panelists know exactly how they'll be compensated
100% Opt-In
No scraped or inferred data — every signal is volunteered
Validated Identities
Real people verified through multi-step authentication
Fair Compensation
Consumers are paid for their time and participation
“Treat Real People Like Real People”
— Chris St. Hilaire, CEO, MFour
7 Data Vectors. One Connected View.
ChatGPT Convos
AI Conversation Data
Opted-in ChatGPT conversation transcripts with PII scrubbed, revealing authentic consumer intent and decision-making.
ChatGPT Convos
AI Conversation Data
Opted-in ChatGPT conversation transcripts with PII scrubbed, revealing authentic consumer intent and decision-making.
The Only Connected View
Competitors rely on third-party data or single-channel tracking. MFour connects digital and physical footprints through one first-party panel — giving you the full picture no one else can.
Digital Footprint
LLM conversations, app usage, web browsing, search behavior
Actual Footprint
Store visits, geo-fencing, receipts (vendors & amounts; SKU-level detail coming soon)
Only MFour Connects Both
One panel, one identity, all touchpoints linked together
“Every purchase is a story. We use DANI to tell us those stories from ChatGPT to Checkout.”
Two Ways to Win
Extract value from the largest first-party consumer panel in the U.S. in one of 2-ways
See What Consumers Do
DANI™, earth's most powerful market research AI assistant, watches billions of signals, so you don't have to. Every app open, store visit, web browse, ChatGPT conversation, and purchase — flowing in real-time. Just ask a question.
Hear What Consumers Say
A consumer walks out of your competitor's store or uses an app. Thirty seconds later, they get your survey. That's the Point of Emotion — and only MFour can trigger it.
Survey Triggered
Consumer visited Target • Exited 30s ago
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Deep-dive into MFour's consumer network — panel composition, data vectors, methodology, governance, and sample specs. Everything you need to plan your next study.
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