>>> PRESS_RELEASE
MFOUR ADDS ANOTHER 1M+ CHATGPT CONVERSATIONS LAST MONTH, EXTENDING FULL CONSUMER JOURNEY VISIBILITY|||MFOUR ADDS ANOTHER 1M+ CHATGPT CONVERSATIONS LAST MONTH, EXTENDING FULL CONSUMER JOURNEY VISIBILITY|||
Directed Shop Surveys

Mystery Shopping,
Reinvented.

Send real, verified consumers on shopping missions — then capture photos, video, and survey feedback on their mobile device at the point of emotion, not days later. GPS-confirmed. Fraud-free.

Mobile phone filming retail products

100,000+

Verified Shoppers / Mo

GPS

Confirmed Visits

< 30s

Location Confirmation

Mission Assigned
GPS-Verified Visit
Instant Survey
Insights Delivered
How It Works

From Mission to Insight in Days

Five steps. Real consumers. Verified data. No recall bias.

01

Define the Mission

Choose your target stores, shopper demographics, and what to evaluate — merchandising, staff knowledge, promotions, or any custom criteria.

Fully customizable study design
02

Real Consumers, Not Actors

MFour deploys shoppers from its 13M+ first-party panel — real people who actually shop your category, not professional mystery shoppers following a script.

100% verified, opt-in consumers
03

GPS-Verified Store Visits

Every visit is confirmed through GPS location data. No self-reported check-ins. You have 100% certainty the shopper was physically in the store.

Zero fraud, zero guesswork
04

Point-of-Emotion Feedback

Shoppers complete surveys on their mobile device while still on location — snapping photos of shelves, displays, and signage, recording video of the experience, and answering questions while everything is fresh. No recall bias. No written reports filed days later.

Photos · Video · Survey — all captured on-site
05

Connected Insights

See the complete picture — what shoppers did before and after the visit. Web research, app usage, competitive cross-shopping, and eventual purchase all connected.

9 data streams, one identity

Traditional Mystery Shopping vs. MFour

Legacy approaches rely on professional shoppers, self-reported data, and delayed feedback. MFour replaces guesswork with GPS-verified, connected intelligence.

Shoppers
Professional mystery shoppers following scripts
Real consumers from a 13M+ first-party panel who actually shop the category
Visit Verification
Self-reported check-ins and timestamps
GPS-confirmed location data — 100% certainty they were in-store
Feedback Timing
Reports filed hours or days after the visit
Behavior-triggered survey within seconds of leaving the store
Evidence Capture
Written reports with no visual proof
On-location photos, video, and mobile survey responses captured in real time
Recall Bias
High — details fade with time, memory distorts
Near-zero — captured at the point of emotion on their mobile device
Connected Data
None — the visit exists in isolation
Full consumer journey: web research, app usage, cross-shopping, and purchase
Fraud Risk
Moderate — no physical verification of visit
Zero — GPS-verified, validated consumer identities
Scale
Dozens of shoppers per market, slow to deploy
2,000+ verified shoppers per month, deployable nationwide
Longitudinal Tracking
Not typical — different shoppers each wave
85% recontact rate — track the same consumers over time
Industry Applications

Built for Every In-Store Challenge

From retail shelf audits to dealership evaluations, MFour directed shop studies deliver GPS-verified consumer intelligence across every industry.

Retail & CPG

Evaluate shelf placement, promotional displays, pricing accuracy, and store associate knowledge — then connect it to actual purchase behavior.

Planogram compliancePromo display auditsPrice verification

Telecom & Electronics

Measure rep product knowledge, demo quality, and merchandising at carrier stores — just like Samsung does with MFour to drive 2.3x purchase intent.

Demo engagement scoringRep skill auditsCompetitive positioning

Quick-Service Restaurants

Assess order accuracy, speed of service, cleanliness, and staff friendliness — with feedback captured while the consumer is still in the parking lot.

Drive-thru timingMenu complianceCleanliness audits

Automotive

Evaluate dealership experiences from showroom walkthroughs to test drive processes, sales interactions, and service department follow-ups.

Showroom experienceSales process evaluationService quality

Healthcare & Pharmacy

Assess patient-facing experiences — wait times, staff interactions, pharmacy consultations, and adherence to brand display standards in-store.

Wait time evaluationConsultation qualityDisplay compliance

Luxury & Specialty Retail

Understand the premium customer experience — personal attention, product expertise, upsell execution, and brand ambiance across locations.

Clienteling qualityBrand consistencyUpsell effectiveness
Samsung

“Seeing is believing — and that’s exactly what GPS-verified, point-of-emotion research delivers.”

Nick Philyaw

Nick Philyaw

Market & Competitive Intelligence, Samsung

2.3x

Purchase Intent

+24%

Demo Engagement

+31%

Rep Skill Scores

+5%

YoY Sales Lift

Read the Full Case Study

Ready to See What's Really Happening in Store?

Launch a GPS-verified directed shop study with MFour. Real consumers, real stores, real-time feedback — connected to the full consumer journey.

Launch a StudyStart for Free