Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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News & Events
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News & Events
MFour Expands Digital Ad Exposure Intelligence to ChatGPT and Audio Streaming Platforms
IRVINE, Calif. — Aug. 25, 2026 — MFour Data Research today announced the launch of…
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News & Events
MFour Data Research Names Nikhil Nair Senior Vice President of Data Science & Governance
IRVINE, Calif. — Aug. 25, 2026 — MFour Data Research today announced that Nikhil Nair…
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News & Events
Bring Quant Studies to Life with Video Using MFour’s DANI™
MFour today announced the ability to add video interviews to every quantitative study using MFour’s…
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News & Events
Survey: 1 in 3 World Cup Fans Perceive the Hydration Break as More of an Advertising Opportunity Than a Health Break
LOS ANGELES, CA — The whistle blows. Players grab water bottles. Sponsor logos flood the…
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News & Events
MFour Now Ingesting 1M ChatGPT Conversations Every 22 Days
MFour Data Research, Inc., provider of the largest and most-trusted first-party consumer panel in the…
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News & Events
MFour Adds Another 1M+ ChatGPT Conversations in February, Extending Full Consumer Journey Visibility
MFour Data Research, Inc., provider of the largest and most-trusted first-party consumer panel in the…
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News & Events
MFour Adds 1+ Million ChatGPT Conversations in January for Full Consumer Journey Visibility
MFour Data Research, Inc., provider of the largest and most-trusted first-party consumer panel in the…
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News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
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News & Events
Prime Day check-in: Is ChatGPT really changing how people shop?
By RealityMine — powered by MFour’s U.S. consumer network. RealityMine captured in-the-moment app behavior around…