Industry Report
How “Hooked” Are We on Our Apps? Spotify & Oxford Use MFour Data to Find Out
Spotify and Oxford University set out to measure the true strength of our digital habits…
Connected Journeys.
Full-Funnel Visibility.
Full-Funnel Visibility. Predictive Precision. OmniTraffic® unites in-app, web, and real-world behaviors — connecting your brand to your buyers path-to-purchase.
Finally, there’s connected app, web, location & purchase data – united with privacy protected, first party (not inferred) demographics, intent and opinions – insight-ready using your anytime AI scientist, DANI™.
Only on Studio. Omnitraffic Awareness, Consideration & Conversion.
Watch Actions. Validate Opinions.
Competitive Intelligence
View the path-to-purchase in your competitors’ stores and apps through the eyes of their consumers.
Benchmarks
- Brand Perception
- Consumer Engagement Touchpoints
- Pricing & Promotions
- Share of Wallet
Customer Satisfaction & Experience
Enhance every interaction to build lasting loyalty and evolve with expectations.
Net Promoter Score
Your NPS Score increased from 50-65 this quarter.
*See Drivers
iOOH™ & Brand Lift
Measure messaging effectiveness, assess brand awareness & boost engagement.
Ad Likeability
% of Total
TRUSTED BY COMPANIES LARGE & SMALL
Meet the tools behind trusted insights.
Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.
Consumer Network
The only first party, fully connected mobile panel in the US.
vSurveys+™
Trusted insights built on behavior driven research methodologies.
vTracker+™
A personalized KPI dashboard powered by trended vSurveys+™
MFour Studio™
An end to end platform designed to meet researchers’ needs.
DANI™
The AI powered Data Analysis & Navigation Instructor that lives in Studio.
Samsung Uses In-Store Surveys to Optimize the Path to Purchase.
Map every step of the shopper journey using MFour’s validated, real-time feedback to reveal where and why purchases happen.
App, Web & Location Events
Advantages of validated research.
Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.
Increase incidence
Faster fielding times
Richer consumer feedback
Lower costs
Your consumers are unique.
Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.
The MFour difference.
v = Validated consumers
+ = app, web, and location behavior data
Our Fair Trade Data® commitment.
- Tier 1 – Top-rated panel by Qualtrics
- Rated #1-panel quality provider by three survey data platform providers
- Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
- Top-rated research app on IOS and Android 170k + 4.5-star reviews
The Latest
News & Events
MFour Adds OOH Attribution Feature
In California, recently renamed MFour Data Research has launched an Attribution add-on to its iOOH…
News & Events
Prime Day check-in: Is ChatGPT really changing how people shop?
By RealityMine — powered by MFour’s U.S. consumer network. RealityMine captured in-the-moment app behavior around…
