95% of shoppers said a new point of purchase display was quicker and easier to shop
A hardware brand at 2,000+ retail stores would not commit to a new point of purchase display — a multi-million-dollar investment — without knowing how it landed. Shoppers surveyed in front of the fixture put the new concept at 95% for ease of shopping, and 90% said they’d stop and look at it.
- Client
- A hardware brand
- About the hardware brand
- A hardware brand whose products sit at 2,000+ retail stores, weighing a multi-million-dollar point of purchase display investment.
- Solution
- Point of Emotion® survey, Surveys On The Go®
- Challenge
- Hear what consumers think of a new point of purchase display long before investing in it, rather than guessing and hoping for the best.
- Method
- Surveys triggered after panelists were seen walking into Lowe’s or The Home Depot, then pointed at the displays for feedback on the existing design and the new concept.
- Result
- 95% said the new concept is quicker and easier to shop, and 90% said they’d stop and look at it.
It’s a multi-million-dollar investment.
You have two choices. Hear what consumers think of your new point of purchase displays—long before you invest. Or, guess, and hope for the best. This hardware brand wasn’t about to take chances. They needed Point of Emotion® insights to tie their displays directly to sales.
In-person interviews were out.
This brand is at 2,000+ retail stores. And they’d have to compare their concept to other retailer’s POP displays as well. Without the research, they couldn’t commit to a new design.
So, we’d speak to shoppers in real time: at all sites. To do that, we’d send a survey, after witnessing the panelists walk into Lowe’s or The Home Depot. Once inside, we would point them to the displays and ask for feedback—on both the existing design and the new concept. Good thing there’s an app for that.
We used Surveys On The Go® (SOTG).
As the nation’s largest, highest-rated consumer panel, SOTG locates consumers in real-time. Here, the app identified hardware shoppers. And, as they went in-store, the app triggered a survey to this target audience. A 10-minute survey collected their opinions on the display.
And, because it’s an app, the client got:
In-store behavior
SOTG surveyed as consumers stood right in front of the displays.
At-home evaluation
From other retails sites with similar merchandising strategies.
Accurate data
Panelists were spoken to in real time, and validated via the SOTG app.
Two readings of one new display concept.
- As a result of the research, the client will roll out a successful display strategy: at multiple big-box retailers. With the feedback they received from consumers, they were able to confirm the exact type of display to launch in order to have the highest appeal, findability, and to drive sales. No luck needed.
Consumers liked the new display concept:
Even with COVID-19 present, consumers liked the idea of product mounted display:
About the hardware brand
A hardware brand whose products sit at 2,000+ retail stores, weighing a multi-million-dollar point of purchase display against the merchandising its retailers already run. The research describes it only as a hardware brand; it is not named in the source.
About MFour
MFour solves the issues of data fraud and commoditization in research using validated consumer data and a groundbreaking end-to-end insights platform. Utilizing the 4.5 star rated iOS & Android Surveys On The Go® app, MFour collects validated consumer behaviors + surveys to gain deep insights into consumer journeys.
Test the display before the rollout, not after.
Point of Emotion® surveys reach shoppers standing in front of the fixture — at your stores and at the retailers you are compared against.
Talk to an insights strategist