Category: Consumer Insights
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Coke vs. Pepsi: The 2021 Cola Wars.
“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you bring the bottle to your lips, your eyes close—and a wave of carbonated, caffeinated sweetness hits your tongue. Taste buds tingling, you swallow and sigh after that first sip…”ahhhhhh.” So refreshing… But, which brand did you choose—are you a Classic
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Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they wear, and what goes inside their homes. We know this. And yet, here’s what’s interesting… They’re not alone. Not at all. In fact, 91% of people walking out of Walmart between the ages of 18-45 purchase sustainable products. What may
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Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard truth to swallow. Which is why we push the thought to the back of our minds—and go about our daily lives. But, what happens in a pandemic? Everything changes. You’re instantly aware of life & death. It seeps into every
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All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing you need. More consumers to help get you back in the black. Good, because 83% still have plenty left to check off their Christmas lists. So, get them for your very own—and make their wish come true. This year, all
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Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like a 90s song that you just can’t get out of your head, the media can’t stop talking about this app. So, other than the involvement of the President, and the press that’s now surrounding the China-born TikTok—what makes this app
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Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of app shoppers think Amazon has a monopoly. And, it makes sense. See, times have changed. Back in the good ol’ days, pre-COVID, you mainly shopped in-store. So, it was NBD that Amazon was the king of eCommerce. You didn’t need
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Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron fist. In fact, 60% of in-store shoppers view Amazon as a monopoly. Clearly, each side has a strong handle of their court. And, they’ve never really gone toe to toe. Until now… Walmart’s ready to joust. Prime risks losing 49%
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Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple of weeks away and her daughter needs a new tablet for distance learning. Christine wants the best for her little girl, but this is a big purchase. She already knows the features, brand, and price. Why? She researched online first.
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Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And, here’s why: But, here’s what’s interesting. Parents actually plan to spend more if kids don’t go back to school—and a full 58% don’t think they’ll go back. Let’s talk about what it means to you: #1: New wants and needs.
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an