Category: Behavior Driven Research
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Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard truth to swallow. Which is why we push the thought to the back of our minds—and go about our daily lives. But, what happens in a pandemic? Everything changes. You’re instantly aware of life & death. It seeps into every
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All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing you need. More consumers to help get you back in the black. Good, because 83% still have plenty left to check off their Christmas lists. So, get them for your very own—and make their wish come true. This year, all
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Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young model—all fresh-faced and ready to share the latest shade of lip gloss with you. But, I have something better. Accurate data. Yes, it can be hard to come by—but, you are worth the effort. I’ll share the story. You already
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Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is … your research is only as good as the data it’s built on. Here’s why. You rely on consumer data for business decisions. But, what if behind the scenes, the company you trust is pulling data surreptitiously from mobile and
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Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like a 90s song that you just can’t get out of your head, the media can’t stop talking about this app. So, other than the involvement of the President, and the press that’s now surrounding the China-born TikTok—what makes this app
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Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of app shoppers think Amazon has a monopoly. And, it makes sense. See, times have changed. Back in the good ol’ days, pre-COVID, you mainly shopped in-store. So, it was NBD that Amazon was the king of eCommerce. You didn’t need
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Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron fist. In fact, 60% of in-store shoppers view Amazon as a monopoly. Clearly, each side has a strong handle of their court. And, they’ve never really gone toe to toe. Until now… Walmart’s ready to joust. Prime risks losing 49%
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Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple of weeks away and her daughter needs a new tablet for distance learning. Christine wants the best for her little girl, but this is a big purchase. She already knows the features, brand, and price. Why? She researched online first.
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Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And, here’s why: But, here’s what’s interesting. Parents actually plan to spend more if kids don’t go back to school—and a full 58% don’t think they’ll go back. Let’s talk about what it means to you: #1: New wants and needs.
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How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a little help with survey design. Truth is, it’s not easy to write a great market research survey. There’s a lot to consider. So we put together five steps to help you find success. Here’s how