Category: Behavior Driven Research
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Reopening: 15 months of COVID shopping trends.
It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even. Everything’s falling apart — and we’re sitting here, gripping onto the edge of our seats. But, in this pandemic, no one’s coming to the rescue. We have to save ourselves. …Don’t worry… You have the data, and that’s a great
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Spotify + Snapchat: 15 secrets, just for you.
It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent — how you survive. See, even if you’re a little bit shy, you have a gnawing need for friends. Buried deep inside, it pushes you to connect. It makes you human. What is new though, is how you — and
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CA to fully reopen: hear from real consumers.
It’s here. California finally has a reopen date — June 15, 2021 — a full 15 months from the start of state-wide lockdowns. There will be rules, of course. But, it’s a beacon of hope, one that buyers have been waiting a year for. Let’s see their feedback, and get a few stats on the
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Sugar high — here’s why 85% crave chocolate.
It’s 2 pm. You’ve been staring at a screen too long. So, you stand up and walk to the pantry. You spy a tell-tale candy bar. And, as the orange plastic crinkles between your fingers, you tear it open. Mmm. Pulling back on a brown wrapper, your teeth sink into its rich, peanut-buttery chocolate shell.
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Take a look, at how COVID is changing love — forever.
All you need is love. Well, Beatles, it’s been 54 years — and, your words still ring true. If this pandemic has taught us anything, it’s that love is immutable. Even if by a thread, love is what binds us together. Only 28% of singles are dating in COVID. But, singles are barely hanging on.
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New research: what Gen Z is buying — and why.
Meet Mark. He, and his friends, are in Gen Z. At less than 25, their generation is already on track to be the best-educated, yet. And, the most racially and ethnically diverse.1 Not to mention smartphone savvy. In fact, Gen Z has almost no memory of life before a smartphone. Mark’s whole upbringing was shaped
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Fitness at your fingertips — the rise of anywhere workouts.
It’s 7:00 am. Still groggy, you reach out to shut off the alarm, blinking against a bright ray of sunshine, streaming straight in between the blinds. You pull off the covers. Stand up. It’s time to work out. You’ve got 30 minutes. So, you need to start now. You brush your teeth, pull on your
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Bezos fights back: Amazon Fresh wages war with Walmart+.
Romeo and Juliet. A classic battle between two families. The Capulets + Montagues. Now, here we are, 430 years later. Facing a new war with much love lost. Except, now it’s two new families… Bezos + Walton. As we leave Valentine’s Day behind, here’s a little history for you. Amazon was founded in 1994. Bezos started
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Tech titans: Apple vs. Google vs. Microsoft.
“What is it?” I asked, green eyes sparkling in excitement. “A computer,” he said. I was eight. My dad was pointing to a big, white square—perched firmly atop a wooden desk in our den. There it sat, surveying the room with a blinking, green cursor that never stopped…looking every bit as curious as I felt.
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Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they wear, and what goes inside their homes. We know this. And yet, here’s what’s interesting… They’re not alone. Not at all. In fact, 91% of people walking out of Walmart between the ages of 18-45 purchase sustainable products. What may