Category: Behavior Driven Research
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Pepperidge Farm — why Milanos + Goldfish make a perfect pair.
An open letter to the maker of Milanos. Dear Pepperidge Farm, Please make my dreams come true. How? Well, it starts with a snack. A missing variety pack to be exact. Filled with Milano cookies and Goldfish cracker bags. Before you ask, I’ve done my research. This is a snack the people want. Hear me
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50 foodie trends. ? ?
Eating out this month? Wait, don’t answer — I already know what you’ll say. No, I’m not a mind reader. But, I do know that you’re 6% less likely to visit a chain restaurant this month. How? Easy. MFour Studio™ gave me visit data on all U.S. food chains. Across 50 food chains, here’s what
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Tale of two cities — after COVID.
LA is getting ripped. Is it too late to get a summer bod? Nah… We’ve still got August, right? LA Fitness trips are up 47% in the city of angels. And with traffic to travel websites up this month, it seems Angelinos are ready to take a final summer vacation. Of course, LA’s a popular
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17 bizarre income trends. ?????
People shop differently, based on what they do for work. Surprised? Take a look… Here’s 7-Eleven + Dollar General. What do 7-Eleven + Dollar General have in common? Well, for starters, they have a massive fan base in the working class. Dollar General is a huge favorite as the #4 most-visited location for the working
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The snuggle is real — 21 brand-new baby insights.
He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul. And, as you cradle his brand-new body, breathing in that heady, newborn scent — you know, life will never be the same. That’s it. He’s stolen your heart, at only a few hours old. Now, let that sink in. You’re
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24 unexpected behaviors of generations X, Y, + Z.
Things have changed… Add a pandemic — to three very different generations…and shopping habits start to look a lot different. Let’s take a peek at their app + web behavior together. We’ll start with Gen Z, your not-so-little Zoomers. 8 unexpected Gen Z behaviors. First, we’ll talk Tidal. It’s a new music app with 187%
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Warning: your future — rides on your brand’s app.
You are here. Stuck. At the tail end of a crazy crisis called COVID — trying to figure out your next research step. Last year, consumer behavior veered so far off ‘normal’, you’re still reeling from the effects. Look down. The right path is there in the palm of your hand, literally. When everything changed
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MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and analysis. In April, Apple’s iOS 14.5 release led to 98% of iPhone owners turning off digital tracking. The release was quite painful to consumer brands, as mobile retail revenue surged 29% in 2021. Without this data, clients can’t reach iOS
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The specialty shopper — at Trader Joes + Whole Foods.
She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s blue eyes come alive. She knows. Tonight, she’ll help make dinner — with that perfectly, red-ripe tomato she picked out, all by herself. It’s a little girl’s dream, come true. Drinking in this moment with her tastes that much better,
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Starbucks app — to blame for over-the-top drinks?
You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste buds. Still buzzing, your tongue envelopes a full-bodied, creamy frappuccino — sipping away every ounce of stress… Starbucks has a fan club, for a reason. But, when it comes to a perfectly, precise drink — how far is too far?