Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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Fair Trade Data® for better ad targeting.
Facebook is feeling it, and you are too. Consumer data is now private and the…
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Running scared — buyers retreat as food prices soar.
You feel it. That pit in your belly. The one you can taste in a…
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Seen on MFour Studio™ – the app, web and in-store behaviors of an Apple consumer.
It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays.…
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Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now,…
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Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Meet Steve. He’s 38. And, after two years at college, Steve lands a job in…
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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Cervezas from south of the border. We all love them. Take a sip of a…
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Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of…
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3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot…
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Employee Spotlight: Monica Lee, Consumer Growth.
As part of our MFour Consumer Growth team, Monica creates activation experiments and retention programs…