Category: Consumer Insights
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Now streaming — 20 top entertainment apps + sites.
You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all refusing to settle down. Your brain is a drunken fly in an empty room — begging for attention. Enough. You slip on a pair of snow-white headphones. There. The stress slides off your shoulders, turns, and heads straight out the
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Warning: PayPal will kill cash within 5 years. ☠️
You heard that right. It’s not “if” PayPal will replace cash — but “when”. But, where’s this coming from? Well, we already know 73% spend money via apps. So, it was time to speak with 200 PayPal and Venmo consumers to understand their shift to mobile app payments. After watching them leave these apps, we
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Pepperidge Farm — why Milanos + Goldfish make a perfect pair.
An open letter to the maker of Milanos. Dear Pepperidge Farm, Please make my dreams come true. How? Well, it starts with a snack. A missing variety pack to be exact. Filled with Milano cookies and Goldfish cracker bags. Before you ask, I’ve done my research. This is a snack the people want. Hear me
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50 foodie trends. ? ?
Eating out this month? Wait, don’t answer — I already know what you’ll say. No, I’m not a mind reader. But, I do know that you’re 6% less likely to visit a chain restaurant this month. How? Easy. MFour Studio™ gave me visit data on all U.S. food chains. Across 50 food chains, here’s what
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Tale of two cities — after COVID.
LA is getting ripped. Is it too late to get a summer bod? Nah… We’ve still got August, right? LA Fitness trips are up 47% in the city of angels. And with traffic to travel websites up this month, it seems Angelinos are ready to take a final summer vacation. Of course, LA’s a popular
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17 bizarre income trends. ?????
People shop differently, based on what they do for work. Surprised? Take a look… Here’s 7-Eleven + Dollar General. What do 7-Eleven + Dollar General have in common? Well, for starters, they have a massive fan base in the working class. Dollar General is a huge favorite as the #4 most-visited location for the working
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The snuggle is real — 21 brand-new baby insights.
He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul. And, as you cradle his brand-new body, breathing in that heady, newborn scent — you know, life will never be the same. That’s it. He’s stolen your heart, at only a few hours old. Now, let that sink in. You’re
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24 unexpected behaviors of generations X, Y, + Z.
Things have changed… Add a pandemic — to three very different generations…and shopping habits start to look a lot different. Let’s take a peek at their app + web behavior together. We’ll start with Gen Z, your not-so-little Zoomers. 8 unexpected Gen Z behaviors. First, we’ll talk Tidal. It’s a new music app with 187%
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New research: consumers are happy, receptive + ready to spend.
For brands, this is an exciting time to engage with happy consumers. Americans are resuming normal activities at an exciting pace. In fact, the majority are enjoying being out of the house (72%), feeling happy outside the house (70%), and looking forward to being out (68%). So, MFour + Vistar teamed up to look at
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Warning: your future — rides on your brand’s app.
You are here. Stuck. At the tail end of a crazy crisis called COVID — trying to figure out your next research step. Last year, consumer behavior veered so far off ‘normal’, you’re still reeling from the effects. Look down. The right path is there in the palm of your hand, literally. When everything changed