Category: Behavior Driven Research
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside their homes and prepared to weather the virus inside. Now in May, we’re starting to see the rising tide of recovery. Figure 1: Normalized Percentage Change to Observed Foot Traffic in The Top 5 DMAs
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The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to near zero. Brands too, realize how quickly the rules have changed—but, it’s still anyone’s game. So, how do you win loyalty from today’s consumer? Start by understanding your buyer, and how behaviors have changed. We turned to Maslow to understand
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The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a new age1. And for good reason. We’re seeing that 72% of in-store shoppers are trying new brands2, likely as they struggle to find what they need. Remember the Great Recession, when the economy shook beneath our feet? We can feel
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Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The Go®, showed U.S. foot traffic had already dropped 92%; even before lockdowns started. Consumers are in quarantine. Budgets are cut. Production is halted. So, what’s next, and how do we stay afloat? You have questions. Here are answers… After speaking with 100’s of
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3 tips to improve customer surveys.
The average US adult spends 2 hours 55 minutes a day on their phone. About 90% of that time is spent in apps. So, why is market research still done online? An online customer survey in today’s smartphone world is a beach in the dead of winter: cold, quiet, and deserted. Consumers have migrated. They’re not waiting for