Category: Consumer Research
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Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The Go®, showed U.S. foot traffic had already dropped 92%; even before lockdowns started. Consumers are in quarantine. Budgets are cut. Production is halted. So, what’s next, and how do we stay afloat? You have questions. Here are answers… After speaking with 100’s of
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What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look at panel size for feasibility. Wrong. What we want are the right people to take our surveys. See, what matters most when we’re trying to conduct research is reaching our target audience. We want to know the number of completes we’re going to get. I’ll show
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3 tips to improve customer surveys.
The average US adult spends 2 hours 55 minutes a day on their phone. About 90% of that time is spent in apps. So, why is market research still done online? An online customer survey in today’s smartphone world is a beach in the dead of winter: cold, quiet, and deserted. Consumers have migrated. They’re not waiting for