Category: Consumer Research
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Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young model—all fresh-faced and ready to share the latest shade of lip gloss with you. But, I have something better. Accurate data. Yes, it can be hard to come by—but, you are worth the effort. I’ll share the story. You already
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Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is … your research is only as good as the data it’s built on. Here’s why. You rely on consumer data for business decisions. But, what if behind the scenes, the company you trust is pulling data surreptitiously from mobile and
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Here’s why voice-enabled ads are so effective.
Categories: Consumer ResearchWhen given the choice, consumers may want to actually talk to your brand, rather than simply see them or hear from them. A new research study with MFour Mobile Research, Instreamatic, Pandora, TuneIn, and Mindshare USA shows the strength of voice-enabled advertising to reach consumers. In the study, voice-enabled ads, both short-form and long-form, scored
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Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of app shoppers think Amazon has a monopoly. And, it makes sense. See, times have changed. Back in the good ol’ days, pre-COVID, you mainly shopped in-store. So, it was NBD that Amazon was the king of eCommerce. You didn’t need
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What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full of groceries, you smile. That was a successful dinner shopping trip. You’re ready to feed the family waiting at home for you. A mom stands in front of you, trying to unstrap one of her two busy kids from a
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MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. Companies like MFour take the stakes even
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How to start a successful survey: in 5 simple steps.
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a little help with survey design. Truth is, it’s not easy to write a great market research survey. There’s a lot to consider. So we put together five steps to help you find success. Here’s how
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New habits: 76% now buy online, pick-up in-store.
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside their homes and prepared to weather the virus inside. Now in May, we’re starting to see the rising tide of recovery. Figure 1: Normalized Percentage Change to Observed Foot Traffic in The Top 5 DMAs
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The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to near zero. Brands too, realize how quickly the rules have changed—but, it’s still anyone’s game. So, how do you win loyalty from today’s consumer? Start by understanding your buyer, and how behaviors have changed. We turned to Maslow to understand