Category: Consumer Insights
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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside their homes and prepared to weather the virus inside. Now in May, we’re starting to see the rising tide of recovery. Figure 1: Normalized Percentage Change to Observed Foot Traffic in The Top 5 DMAs
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The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a new age1. And for good reason. We’re seeing that 72% of in-store shoppers are trying new brands2, likely as they struggle to find what they need. Remember the Great Recession, when the economy shook beneath our feet? We can feel
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What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look at panel size for feasibility. Wrong. What we want are the right people to take our surveys. See, what matters most when we’re trying to conduct research is reaching our target audience. We want to know the number of completes we’re going to get. I’ll show