Category: Consumer Insights
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Seen on MFour Studio™ – the app, web and in-store behaviors of an Apple consumer.
It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays. I mean who wouldn’t want one? They’re convenient, easy to use, and do everything between tracking your heart rate, and answering your calls. Technology at its finest. But with demand comes competition, and everyday, more and more brands are jumping
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Behind the scenes of a Kroger shopper — only on MFour Studio™.
No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits. Now, that doesn’t mean there aren’t any similarities between the two… because there most certainly are. It just means that in order to reach your target shopper and create a message that resonates with them, you need the right data. Picture
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Exposed on MFour Studio™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Meet Steve. He’s 38. And, after two years at college, Steve lands a job in California. That’s where you see him today — with his blue jeans on and still-white sneakers … walking into 7-Eleven. Now, picture this. You work for a beer brand sold at the 7-Eleven he’s about to enter. But instead of
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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Cervezas from south of the border. We all love them. Take a sip of a cool, refreshing beer and you’re instantly reminded of what it feels like to be sunbathing in Mexican paradise. But with so many different options, only one beer brand can reign supreme. We wanted to find out. So we asked 105
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Battery brands – social responsibility does matter.
Picture this. You’re at Sam’s Club getting everything ready for the busy weeks ahead. There you are, going through your list, crossing each item off — one by one, when … “Uh, oh…” You almost forgot. They’re small, but really important this time of year — you need batteries. Now, we know batteries are an essential
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Road trip – 16 ways to target Millennials on the move.
“Are we there yet?” I turn my head. Two, chocolate-brown eyes meet mine. In true 4-year-old fashion, they’re followed by a crinkled nose, as pudgy, stubborn hands push aside blonde hair, and blurt out… “I’m bored!” Sigh. We’re two hours into a 10-hour drive to see family for Thanksgiving. It’s gonna be a long trip.
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Ocean Spray: inflation is crushing profits — as the holidays ring in.
“Things are tight.” You can feel it too, I bet. Ocean Spray CEO Tom Hayne is concerned. His cranberry profits are being squeezed to a pulp, as supply chain issues rise … just in time for the holidays.1 Demand is high, supplies are low, and patience is wearing thin. Tom’s not alone. Fortune reports that
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COVID spikes revenue at 75% of the largest U.S. companies.
It’s happening. As the economy re-opens, the Wall Street Journal says more than 75% of the largest U.S. companies are seeing higher revenue now — than before COVID-19.1 Whoa. Before you pull out a B.S. meter on that statement, hear me out. You’re seeing what Darwin likes to call evolution, and it’s backed by data.
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Millennials, the “Big Quit” is your fault — and here’s proof.
“I quit.” His words hang heavy. You look up, as your former employee slides his two-week notice into the only open space on your filled-to-the-brim desk. Ouch. But … why? What motivated him — and 4.3 million other Americans1 — to call it quits? Harvard Business Review says it all hinges on older Millennials.2 So,
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Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.
Love hurts. But, so do cell chip shortages. In fact, this whole supply chain fiasco1 is creating a world of hurt with consumers. It’s so bad, they’re now falling out of love — with buying a new phone. Here’s why. Let’s take a look. Issue #1: Demand > supply. Ah, economics … My least favorite