Our clients, in their own words.
Named clients, real engagements, and the methodology behind every number.
How a QSR out-of-home campaign drove a 39.1% lift in foot traffic
A QSR campaign ran June to August 2025 with brand lift and foot traffic measured together rather than separately. iOOH™ Attribution tied a 39.1% foot traffic lift — 88K incremental visitors and 735K incremental visits — to OOH exposure.
How a CPG company found its shelf budget belonged at Dollar General, not Family Dollar
A large CPG company needed to secure high-ROI shelf space in the dollar channel. Behavioral data on Dollar General and Family Dollar shoppers showed its likely buyers reached Dollar General at 51% against Family Dollar’s 24% — twice as often.
How one difficult store visit sent shoppers to Walmart, Target and a competitor’s site
A major cell phone brand split store visitors into those who easily accomplished their visit and those who did not, then watched where each group went for the next 14 days. The difficult group visited Target 70% more often and competitor websites up to 33% more often.
How an OOH agency proved a +73% lift in validated visitation
A large OOH ad agency ran a digital out-of-home campaign to drive awareness and usage of a mobile payment service through banking apps. Opinions collected within hours of a validated ad-location visit, measured against an unexposed control group, showed a +73% lift in validated visitation after exposure.
How exit intercepts with non-buyers closed a $5 billion hole in sales
Every day, non-buyers walked out of this retailer’s stores empty-handed, taking roughly $5 billion a year in sales with them. Exit intercepts with validated store shoppers found 29% of intended shoppers couldn’t find what they came for, and the retailer used the data to stock what non-buyers wanted.
Why 64% of in-store shoppers research online before they walk in
A multi billion-dollar laptop brand wanted the full path to purchase, not just the part inside the store. OmniTraffic® data on consented first-party panelists found 64% had researched online within two weeks of the visit — and 13% went back online after leaving.
Coppertone’s in-store displays: 63% recall at Walmart and 72% repurchase intent
Coppertone wanted to know what shoppers thought of its Target and Walmart displays. Surveys On The Go® reached natural purchasers who had seen them and captured feedback at shelf, checkout and home: 63% recalled the ad at Walmart against 45% at Target, and 72% of Walmart buyers were extremely likely to repurchase.
A new snack brand’s take-home test: 92% likely to repurchase
A brand-new family snack needed every detail of its first shopper experience, from the aisle to the living room. Surveys On The Go® caught natural purchasers in-store and followed them home, where 92% said they were likely to repurchase.
How Chick-fil-A® built a 37-point lead on customer experience
There is a reason Chick-fil-A® is one of the most successful and frequented fast-food chains in the United States, and it is more than the sauce. A survey of 1,800 recent fast-food buyers found 92% satisfied, and Chick-fil-A® ahead of the next competitor in its QSR category on customer experience, cleanliness and food.
How a cheese brand’s YouTube ads hit 44% recall and 45% attention
A famous cheese brand needed to know how well its product ads were doing on YouTube, so two ads were served to a mobile panel in real feeds and surveyed at the Point of Emotion®. 44% recalled the brand and 45% found the Product A ad attention-getting, while only 13% were able to tie the brand name to the ad.
How a Point of Emotion® survey exposed LaCroix’s 22-point findability gap
LaCroix is a top brand in a category the research calls extremely crowded. In-aisle intercepts asked sparkling water drinkers to photograph the shelf they were standing at, and found a 22-point findability gap between light and heavy users.
How a hardware brand hit 54% ad recall and a 157% lift in store visits
A hardware brand needed proof that its out-of-home campaign — bulletins, posters and place-based fliers aimed at Hispanic males — was driving foot traffic, or future outdoor ads were off the table. Geofenced surveys triggered the moment panelists walked by an ad found 54% recall, a 34% increase in purchase intent and a 157% increase in store visitation against a non-exposed control group.
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