Archives: Client Stories
-
Full Funnel Attribution
The goal. The QSR campaign (June–August 2025) is a strong example of iOOH Attribution success. This campaign combined both brand lift and foot traffic measurement, leading to high ROI indicators and full-funnel clarity. Highlights. +39.1% lift in foot traffic attributed to OOH exposure – totaling 88K incremental visitors and 735K incremental visits 8.3 repeat visits
-
Validate your OOH campaign’s effectiveness.
The goal. A large OOH Ad Agency ran a digital OOH ad campaign designed to drive more awareness and usage of a popular digital mobile payment service, specifically through banking apps, and demonstrate how easy the process is in getting money straight into your bank account. The ad agency needed proof of the ad campaign’s
-
Understand the impact of your customer’s experience.
The goal. A major cell phone brand needed to understand customer experience in its retail stores and the impact it had on subsequent shopping behavior (both physical and digital). To better understand consumer experience, MFour used geo-location to survey shoppers immediately after visiting the brand’s retail stores. Our approach. The intercept survey asked an array
-
Secure more shelf space and higher ROI.
The goal. A large CPG company needed to run research to design strategies geared toward securing high ROI shelf space investment/partnerships in retail stores to drive sales. We aim to arm the company’s sales team with consumer sentiment data across categories and retailers in the dollar channel to secure more shelf space for products. Our
-
Closing the sales gap: Rescuing $5 billion with exit intercept surveys.
The goal. It’s a hole. You know it’s there. Every day, a group of non-buyers exit your stores. And, as they leave with empty hands, your revenue runs out the door with them, right between your fingers. And into your competitor’s hands. Don’t let that happen. You can’t afford to lose. Protect your sales. Take
-
Unveiling consumer behavior: Why 64% shop online and then visit physical stores.
The goal. It’s sexy. That sleek, white laptop the man behind the counter is showing. You want it. It’s why you went on line to look at all the other options, long before you stepped into the store. You’re not alone. In fact, we saw 64% of in-store shoppers do research online before going in-store.
-
Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.
The goal. You can feel the heat. As your fingers grab a hold of that blue + yelllow bottle of sunscreen, you’re no longer in-store. You’re at the beach. Staring at the waves as they crash against the warm sand. Golden rays dancing across your skin. No sunburns here; just pure joy. That’s the power
-
Boosting brand loyalty: Achieving a 92% repurchase rate with take-home tests.
The goal. Giggles rise from the couch. It’s movie night. Your kids are snuggled beside you, snacks in hand—with a nice, toasty blanket laid across their laps. You smile as their warm little hands reach for the bowl, excited for more snacks. They’re loving the salty, cheesy crunch of this new brand. Great job mama,
-
Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.
The goal. You’ve had it. So, you get it. There’s a reason Chick-fil-A® is one of the most successful and frequented fast-food chains in the United States. And, here’s a hint: there’s a lot more going in there than just an incredible sauce. I bet you want to know how they do it. No, not
-
Mastering YouTube ad recall: Achieving a remarkable 45% success rate.
The goal. The goal. Picture this. A hot, juicy, deliciously fresh burger. Hungry? This brand was. For consumer insights. Specifically, they needed data on social media ads. They make a vital part of that hamburger: the cheese. So, while you want a bite of that burger, they need to know how well their product ads