Stop Tracking What They Remember —
Track What They Do.
MFour's vTracker+™ combines GPS-verified location data with the power to trigger surveys within seconds of entering or exiting a store — then enriches every response with real-time behavioral data. Track brand health with validated, in-the-moment feedback instead of recalled guesses.
+4.2% brand awareness vs. W7
13M+
Opted-In Consumers
85%
Recontact Rate
0%
Fraud Rate
Trusted by Global Leaders
Traditional Trackers Lost Their Signal
The Say-Do Gap — the disconnect between what consumers claim and what they actually do — goes unchecked by platforms that never validate a single visit.
Traditional Trackers
MFour vTracker+
“Trackers used to be a box we checked once a quarter. With MFour, they’re a continuous signal we actually use to make decisions — because the data is validated, not recalled.”
Consumer Insights Team
PepsiCo
Three Pillars of Modern Tracking
MFour's vTracker+ combines behavior-validated data, built-in analytics, and AI-powered intelligence — everything traditional trackers promised but never delivered.
Behavioral Validation
Every tracker respondent is validated through GPS-confirmed visits and deterministic identity matching. Survey responses are enriched with observed behaviors — web browsing, app usage, purchase receipts, and more — so you see what consumers actually did, not just what they claim.
Trending & Benchmarking
MFour Studio includes built-in trending and comparative capabilities — no exporting to Excel, no manual chart building. Track changes over time, compare against historical data and benchmarks, identify patterns, and anticipate market shifts — all inside your portal.
DANI™ Insights Engine
DANI™ is your AI-powered analyst for tracker projects. Ask any question about your tracker data in plain English and get instant insights. DANI can identify emerging patterns, surface anomalies across waves, and generate polished reports with all results to date and associated insights.
Six Dimensions of Brand Health
Track every critical KPI with behavior-validated data — not recall-based guesses. Each metric is enriched with real behavioral context.
Brand Awareness
Measure the extent to which consumers recognize and recall your brand — validated against actual exposure through GPS-verified visits and digital behaviors, not just self-reported familiarity.
Brand Loyalty
Track repeat purchase behavior and brand commitment over time. MFour validates loyalty claims with actual visit frequency and receipt data — so you know who truly stays vs. who just says they do.
Brand Advocacy
Understand which consumers actively recommend your brand and why. Cross-reference advocacy claims with social behaviors and real purchase patterns to identify your most valuable promoters.
Brand Sentiment
Monitor how consumers feel about your brand in real time — especially after key events like product launches, campaigns, or PR moments. Capture sentiment at the point of emotion, not weeks later.
Brand Perception
Assess how your brand is perceived on key attributes — quality, value, innovation, trust. Compare perceptions against actual behaviors to uncover where your brand image aligns or diverges from reality.
Brand Equity
Measure the overall strength and value of your brand in the market. Track equity drivers over time with validated behavioral and attitudinal data to understand what builds — or erodes — your brand value.
Continuous Insights in Three Steps
Define your KPIs. We handle the rest — from wave deployment to AI-powered reporting.
Define KPIs & Audience
Select the brand health metrics that matter — awareness, sentiment, loyalty, equity. Set demographic filters, geographic targets, and your preferred wave cadence (weekly, monthly, quarterly). MFour's mobile-first panel reaches the young, multicultural, and digitally active consumers that desktop panels miss — so every wave reflects your actual market, not just the easiest people to reach.
Flexible cadence — weekly, monthly, or quarterly wavesWe Deploy Recurring Waves
MFour manages panel recruitment, GPS validation, and quality control across every wave. Blind rotating screeners verify real behaviors. An 85% recontact rate means you're tracking the same verified consumers over time — enabling true longitudinal analysis, not rotating strangers.
85% recontact rate · Automated wave deploymentTrack, Trend & Act
Results stream in real-time to MFour Studio with built-in trending and comparative dashboards. Benchmark against historical data, segment by demographics or behaviors, and let DANI™ surface patterns and generate polished cross-wave reports — instantly.
Built-in trending + DANI™ AI insights
Why MFour for Brand Tracking
Traditional trackers rely on stale, recall-based data from unvalidated panels. MFour replaces guesswork with behavior-verified, AI-powered continuous intelligence.
Business Questions Answered with
Validated Brand Tracking
From campaign measurement to competitive benchmarking, track what matters with data you can trust.
Campaign Effectiveness
Measure brand lift before and after campaigns with validated exposure data. Track awareness, favorability, and purchase intent shifts — grounded in GPS-verified visits and real behavioral signals, not recalled impressions.
Brand Health Monitoring
Continuous, wave-over-wave tracking of your core brand health KPIs — awareness, consideration, preference, loyalty. Built-in trending shows exactly how your brand is performing over time with validated data.
Competitive Intelligence
Benchmark your brand against competitors on every key metric. Cross-reference competitive perceptions with actual cross-shopping behavior to understand where you win, where you lose, and why.
Sentiment Monitoring
Track real-time shifts in consumer sentiment after product launches, PR events, or market disruptions. Capture sentiment at the point of emotion — not weeks later when the moment has passed.
Market Trend Identification
Spot emerging patterns before competitors by combining stated preferences with observed behavioral shifts. DANI™ surfaces anomalies and trending signals across waves automatically.
Audience Shifts
Track how your customer demographics, psychographics, and behaviors change over time. Identify new audience segments entering your brand — or loyal customers beginning to drift — with validated behavioral data.
Powered by the Largest First-Party Consumer Panel in the U.S.
Every location-triggered survey runs on MFour's opted-in, verified panel — the foundation that makes GPS-verified, point-of-emotion research possible at scale.
13M+
Opted-In Consumers
2,000+
New Panelists Daily
50%
Response Rate (5-10x industry)
9
Connected Data Streams
Fair Trade Data — 100% opt-in, 10x industry compensation, verified identities.
Go Beyond What They Say —
See What They Do
Surveys capture why. MFour's DANI™ contextualizes surveys with the what — connected behaviors across 9 data streams, from ChatGPT to checkout for full consumer journey mapping.
What did verified Target visitors do before and after their trip last week?
142K
2.3x
71%
43%
Top Apps Used Within 30 Min of Store Arrival
67% of verified Target visitors researched products on competitive apps and websites within 24-hrs of arriving while 27% did the same within 30-min of walking into Target.
Ready to Track What Actually Matters?
Stop relying on stale, recall-based tracking data. Launch a behavior-validated brand tracker powered by the largest first-party panel in the U.S. — with built-in trending, benchmarking, and AI-powered insights.