A new snack brand’s take-home test: 92% likely to repurchase
A brand-new family snack needed every detail of its first shopper experience, from the aisle to the living room. Surveys On The Go® caught natural purchasers in-store and followed them home, where 92% said they were likely to repurchase.
- Client
- A new snack brand (not named in the source)
- About the snack brand
- A brand-new family snack the story describes as a salty, cheesy crunch and as healthy new snacks that everyone loves. No company is named.
- Solution
- Surveys On The Go® take-home test
- Challenge
- Get every detail of a brand-new product’s first shopper experience, to guide design, merchandising and marketing.
- Method
- SOTG found qualifying natural purchasers as they walked in-store, triggered a survey straight to their phones, then followed them home for an evaluation.
- Result
- Positive readings at shelf and after checkout, and 92% likely to repurchase once the snack had been eaten at home.
Giggles rise from the couch.
It’s movie night. Your kids are snuggled beside you, snacks in hand—with a nice, toasty blanket laid across their laps. You smile as their warm little hands reach for the bowl, excited for more snacks. They’re loving the salty, cheesy crunch of this new brand. Great job mama, healthy new snacks that everyone loves.
Now, imagine you’re the snack brand. You’d want every detail, right? Their experience can go a long way in guiding design, merchandising, and marketing. Time to research for a brand-new product.
But, it doesn’t start at home.
No. This experience is in-store first. That’s where your research begins. You need to know what it’s like to walk in-store, search the aisles, and look for the perfect family snack. You’re in luck. There’s an app for that.
We used Surveys On The Go® (SOTG).
As the nation’s largest, highest-rated consumer panel, SOTG locates panelists in real-time. Here, the app looked for qualifying natural purchasers in-store. As they went inside, SOTG triggered a survey straight to their phones. Then, followed them home for an evaluation.
And, because it’s an app, the client got:
In-store insights
SOTG confirmed their visit to the retail location.
Timely behaviors
The app captured their feedback at shelf, checkout, and home.
Accurate data
Panelists were spoken to in real time, and validated via the SOTG app.
92% would buy the snack again.
Phase 1: In-store evaluations are positive.
Phase 2: After checkout, shoppers had this to say:
Phase 3: At-home evaluations point to even more purchases:
About the snack brand
A brand-new family snack, launching into the aisle for the first time. Neither the story nor its case-study PDF names the company — the PDF cover reads only “Snack Food Case Study” — so the source’s own descriptor is carried here rather than a guess.
About MFour
MFour solves the issues of data fraud and commoditization in research using validated consumer data and a groundbreaking end-to-end insights platform. Utilizing the 4.5 star rated iOS & Android Surveys On The Go® app, MFour collects validated consumer behaviors + surveys to gain deep insights into consumer journeys.
Follow a new product from the shelf to the living room.
Surveys On The Go® catches natural purchasers in-store, then goes home with them for the take-home evaluation that tells you whether they would buy it again.
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