Our clients, in their own words.
Named clients, real engagements, and the methodology behind every number.
How an iOOH™ brand lift study proved a doggy billboard earned 28% recall
A well-loved pet brand had built a beautiful billboard to help dog owners pick its food, but had never measured the impact of out-of-home ads. A survey triggered to geofenced drive-by consumers, against a non-exposed control, found 28% recalled the campaign and non-buyers significantly more likely to purchase.
How a national grocery chain watched curbside pickup double in eight weeks
A national grocery chain needed to know whether eCommerce was here to stay, in-store, online and curbside. Eight weeks of continuous in-app intercepts, on its own app and its competitors’, found curbside pickup up 14 points to 28% while 76% of shoppers still found most of their items online with the chain.
How a CPG brand found 74% of omnichannel shoppers already have a retailer in mind
eCommerce was up 41% — more in two months than in 10 years combined — and this billion-dollar CPG brand needed to pivot for buyers whose behavior would probably never be the same. In-store and online panelists showed 74% already have a retailer in mind when ordering on a grocery delivery app, and 86% cite stock or inventory as a barrier to ordering online.
95% of shoppers said a new point of purchase display was quicker and easier to shop
A hardware brand at 2,000+ retail stores would not commit to a new point of purchase display — a multi-million-dollar investment — without knowing how it landed. Shoppers surveyed in front of the fixture put the new concept at 95% for ease of shopping, and 90% said they’d stop and look at it.
Scent and ease of use decided 76% of laundry care purchases
Before taking a scent enhancer to market, a laundry care brand tested it with 500 shoppers — in the aisle, then at home with the product in use. Price led the decision at 77%, with scent and ease of use right behind at 76%.
Out-of-home ads left 74% of exposed consumers wanting to visit the store
A major cell phone brand needed real-time proof its out-of-home ads were driving store traffic and holding its position. Exposed and unexposed panels, with exposure confirmed by GPS, found 76% considered the brand and 74% wanted to visit the store.
Entering a new market, a Cannabis company found 59% of buyers start on an app
A major Cannabis company moving into a brand-new market needed to know who its real buyers were, in a market that already knew the competition. Surveys triggered within hours of a dispensary visit or app session found 59% research on apps first, and 51% decide while they are in the store.
How Ritual proved its Out-of-Home campaign drove an 85% brand awareness lift
Ritual wanted the ROI of its “Not a Miracle” Out-of-Home buys backed by real science. Subway riders surveyed pre-flight and compared to consumers exposed in-flight showed an 11-point awareness increase — a lift of 85% — and 70% likeability.
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