Full Funnel Attribution
The goal.
The QSR campaign (June–August 2025) is a strong example of iOOH Attribution success. This campaign combined both brand lift and foot traffic measurement, leading to high ROI indicators and full-funnel clarity.
Highlights.
+39.1% lift in foot traffic attributed to OOH exposure – totaling 88K incremental visitors and 735K incremental visits
8.3
repeat visits per incremental visitor, showing sustained behavioral impact
11 %
lift in brand consideration, +12% in purchase intent, +13% in likelihood to recommend
61 %
ad recall, far above the 41% iOOH norm – creative broke through
99 %
of ad recognizers understood the value message: “so much more under $4” – Best
35 %
lift in DMA results: Los Angeles and Dallas–Ft. Worth
Why It Worked.
The creative was memorable and emotionally resonant – Placement strategy prioritized high-performing DMAs and venues (e.g., digital kiosks, gas stations, urban panels) – Strong message clarity and simple value proposition. The results.
