Research that starts with real behavior.
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Buy now, pay later – see who wins in this app category.
Every app is trending down. Now, that doesn’t mean they never use it. But these apps are all down significantly in this age group.
How a TikTok video destroyed months of data.
It took just 56 seconds to disrupt thousands of scientific studies online. Imagine, the validity of your data- gone in under a minute.
Target, why male Gen Xers are flocking to the app. ?
Men ages 25+ swarmed the Target app last month. The overall trending rank is great, especially 25 to 34 and 45 to 54-year-olds.
Two Americas-Amazon vs. In-Store.
America is still divided. We’re talking about “in-store” vs. “online” shoppers. The pandemic has forever altered the face of retail.
Race to market share: why Uber is losing rides to Lyft.
Let’s talk to 200 real riders and drivers. Uber may be #1 in market share, but riders say Lyft leads in satisfaction at 95%.
Data privacy: why it matters in market research.
Data was never really free. Apple, Google, CCPA, and GDPR are making sure consumer data is private. You can't access it unless they say so.
Look at this…? Netflix use drops 18%.
71% of Gen Zers have a subscription, but last month, Netflix dropped 18% in consumers, aged 18-24. This is all mobile behavior.
Two Americas, Dollar General vs. Whole Foods shoppers.
There are two Americas. This is the tale of two different shoppers. It's a story scary enough to catch the eyes of the Washington Post.
The impact of education, on 30 app behaviors.
I dug into the top 10 grocery apps. Then, segmented the results by three layers of education: high school, college, and master’s degrees.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.