Research that starts with real behavior.
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Employee Spotlight: Monica Lee, Consumer Growth.
As part of our Consumer Growth team, Monica creates activation experiments and retention programs to optimize our app users’ journey loops.
Battery brands – social responsibility does matter.
Consumers care about convenience. 72% of Sam’s Club shoppers buy batteries in-store rather than online. Why? Well, 68% say it’s easier.
Road trip – 16 ways to target Millennials on the move.
Have your ad hit on all the pain, challenges, and problems. Marry great data to ad strategy. That’s how you tie marketing to revenue.
Ocean Spray: inflation is crushing profits, as the holidays ring in.
Brands eased their pain by passing on higher costs to buyers; hanging their hopes on brand loyalty, while inflation rages on.
COVID spikes revenue at 75% of the largest U.S. companies.
Business is changing, because of the pandemic. So, not only are employees making waves, these big companies are too.
Millennials, the “Big Quit” is your fault, and here’s proof.
Millennials control 5% of U.S. wealth. Give these guys a new job, with presumably more pay attached to it, and see an increase in spending.
Cell chip shortages, hear from AT&T, T-Mobile, Verizon consumers.
Cell chip shortages hurt. In fact, this whole supply chain fiasco is hurting consumers. It’s so bad, they’re not buying new phones.
Retailers, here’s how to forecast your demand on MFour Studio™.
Brands are using MFour Studio™ to identify fulfillment issues, consumer behavior and competitive conditions, in real time.
The top eCommerce trends you’ll see in 2022.
Of all the shopping channels, mobile commerce is taking the lead for biggest growth, at 12.2%. ECommerce is still evolving.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.