Research that starts with real behavior.
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11 new Millennial + Gen Z insights – straight from their iPhones.
At 70%, Gen Z is overwhelmingly likely to want an iPhone. Finance apps may offer you a perfect place to advertise.
Painting a Complete Picture of Consumer Habits with Market Research and Data Science.
Stated data doesn’t provide all of the information businesses are looking for–especially in today’s digital-first, ultra-competitive world.
Employee Spotlight: Holly Freeman, Accounting.
As part of our Admin team, Holly manages the day-to-day accounting functions of the company and supports other departments.
Employee Spotlight: Jenn Wang, Marketing.
As a design manager, Jenn oversees design for MFour email, website, digital and print for the marketing team.
Venmo payment for better market research + data science.
MFour just announced that it has added Venmo for receiving cash payments for completing surveys through its market-leading Surveys On The Go®
Up-level your Ad Testing with Differentiated Targeting and Data Appends.
Digital advertising is huge in 2022. According to eMarketer, U.S. digital ad spending will hit $239.89 billion in 2022, up 13.6% from 2021.
Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.
Advertising is an essential marketing activity that helps drive interest and demand for any product or service with behavior data.
Employee Spotlight: Dennis Kim, Operations.
Dennis Kim identifies process and automation solutions and manages a team of programmers and project managers, keeping operations running.
Why behavioral data?
90% of the world’s data has been generated over just the past two years. Marketers leverage data for improving their products and services.
New research in your inbox, once a month.
Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.