Research that starts with real behavior.
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How to build a retail empire on wealthy grocery shoppers
Thanks to massive bird flu outbreaks, and a shrinking economy, shopping habits have shifted yet again. This is why we do research.
Men vs. Women – who wins in healthier habits?
Who do you think is more likely to crave fast food – men or women? Women are more likely than men to be cooking at home.
5 myths you should know about market research fraud.
Consumer panels full of bots and bad practices threaten to destroy your hard-earned market research. Protect your consumer data from fraud.
Employee Spotlight: Heri Prieto, Technology.
Heri Prieto is an engineering manager, whose team of talented software engineers works on the Android and iOS app, as well as the API.
Employee Spotlight: Kevin Ha, Research Strategy
Kevin Ha is a research strategy manager on our team, working with the sales team to help strategize and coordinate sales in MFour’s flagship products.
Why on-demand data is the best thing since McDonald’s french fries.
If you are in the quick-service restaurant (QSR) industry or have a similar target market to McDonald’s, dig deeper in the behavior data.
Now, on demand data decides who wins: online or in-store electronics?
who wins – in-store or online? 7 in 10 buyers will go inside Best Buy to shop, after they do research online.
Shoppers are cutting back, here are 5 ways to protect your sales.
Protect your revenue by maximizing every chance you get. Convert buyers as soon as they step in the door. Capitalize on every visit.
5 ways smartwatches are sexy: hint, it has to do with cash.
There are 231 million smartwatch owners in the world. This market is on the move, and 82% of people like (and trust) out-of-home ads.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.