Research that starts with real behavior.
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Why 66% of consumers compare online, then shop in-store.
We tracked and surveyed Best Buy shoppers and found that 66% of brick + mortar buyers researched websites before stepping foot inside a store.
Here’s what a COVID back-to-school looks like…
Parents actually plan to spend more if kids don’t go back to school-and a full 58% don’t think they’ll go back. What does that mean to you?
MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
MFour allows you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions.
How to start a successful survey: in 5 simple steps.
It’s not easy to write a great market research survey. There’s a lot to consider. We put together 5 steps to get the best consumer insights.
Aaron Wepler, new Chief Technology Officer, joins MFour.
As CTO, Aaron Wepler will focus on developing and executing MFour’s product strategy, while delivering even more value to MFour clients.
New habits: 76% now buy online, pick-up in-store.
As an omnichannel metric, foot traffic is as vital to retailers, as essential workers are. In-store + online impressions = new habits.
Geo-validated traffic: the top 5 DMAs return.
The Surveys On The Go® consumer panel shows a notable spike in foot traffic across all of the top five designated market areas (DMAs).
The new hierarchy: four stages of the COVID-19 consumer.
Win loyalty from today’s consumer. Start by understanding your buyer, and how behaviors and brand loyalties have changed.
The 5 traits of an agile researcher.
Forbes believes Covid is ushering in a new age. We’re seeing that 72% of in-store shoppers are trying new brands. It's time to be agile.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.