Research that starts with real behavior.
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All I want for Christmas is…more consumers.
83% of consumers still have plenty left to check off their Christmas lists. Focus on great online & in-store experience.
Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.
A Vistar Media survey: positive feelings extend to perceptions of OOH ads, which are viewed as more trustworthy than ads on other platforms.
Get better data-6 things you need to know.
In 2017, GreenBook Research declared a research crisis. Online panels were dying. But, at that time, it wasn’t a pandemic yet.
Fair Trade Data®, research you can rely on.
You rely on consumer data for business decisions. But the company you trust may be pulling data without consumer consent.
Here’s why voice-enabled ads are so effective.
Voice-enabled ads, both short-form and long-form, scored higher with participants. Two-way dialogues are more memorable than single stimuli.
Why TikTok hit #1 in no time at all.
We looked at Instagram, Snapchat and TikTok. We asked our panel to rate each app for our research efforts. Look at what they had to say.
Is Amazon a monopoly?
59% of in-store shoppers and 52% of app shoppers think Amazon has a monopoly. Times have changed. Buyers want more online options.
Amazon Prime vs. Walmart Plus-who will win?
In eCommerce, Amazon rules with an iron fist. In fact, 60% of in-store shoppers view Amazon as a monopoly. But Walmart is ready to fight.
What to do, when you CAN’T do an in-person interview.
34% of our panel says they’re not comfortable with an in-person survey. How do you get the detailed insights, without asking in-person?
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.