Research that starts with real behavior.
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Sugar high, here’s why 85% crave chocolate.
We talked to 200 Target shoppers cruising through candy displays. And 31% said Reese’s was their favorite brand. Why?
Take a look, at how COVID is changing love, forever.
COVID is changing everything about dating. In October we shared that 24% of eligible bachelors and bachelorettes were downloading dating apps.
New research: what Gen Z is buying, and why.
Gen Z has almost no memory of life before a smartphone. We talked to 200 Gen Zers, as they logged out of the Amazon app.
Fitness at your fingertips, the rise of anywhere workouts.
Fitness as we knew it has been completely disrupted by Covid. Consumers love that it offers a new level of flexibility and accessibility.
Bezos fights back: Amazon Fresh wages war with Walmart+.
Consumers have gotten comfortable online. 71% of consumers said they’re more likely to use Amazon Fresh online than in-store.
Tech titans: Apple vs. Google vs. Microsoft.
We spoke to 200 consumers as they walked out of Best Buy. We asked how they felt about the top tech providers: Apple, Google and Microsoft.
Coke vs. Pepsi: The 2021 Cola Wars.
Research shows that 51% choose Coke, while 23% would rather drink Pepsi. If you’re 35+, you might recall the Cola Wars fought in the 80’s.
Millennials aren’t alone, 91% shop for sustainable products.
91% of people walking out of Walmart between the ages of 18-45 purchase sustainable products. 44% do it nearly every time they shop.
Here’s why 49% buy luxury products in a pandemic.
You need to know exactly when consumers go online-or in-store-for your brand. Why? Control their outcome and beat the competition.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.