Research that starts with real behavior.
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New research: consumers are happy, receptive + ready to spend.
MFour + Vistar teamed up to look at Digital Out-of-Home (DOOH) advertising, and find out how brands can leverage it.
Warning: your future, rides on your brand’s app.
At the tail end of a crazy crisis called COVID, are you trying to figure out your next research step? The answer is in your brand's app.
MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
MFour announces that iOS app + web data is being offered for surveys and analysis. Without this data, clients can’t reach iOS consumers.
The specialty shopper, at Trader Joes + Whole Foods.
There’s a 72% chance you just left Trader Joe’s. For those leaving Trader Joe's and Whole Foods, 59% said the prices are lower at TJ's.
Don’t buy Bitcoin, before reading this.
You can see Bitcoin’s price trends, by looking up its chart online. Why is Bitcoin moving? You can't answer that without a consumer panel.
Starbucks app, to blame for over-the-top drinks?
While buyers may go a bit crazy on the app, it also sets Starbucks apart. No other brand comes close to Starbucks’ customer experience.
Reopening: 15 months of COVID shopping trends.
For 15 months, Persona Views™ has studied pandemic grocery buyer behaviors. Companies need consumer trends: we have the pandemic data.
Spotify + Snapchat: 15 secrets, just for you.
65% use Snapchat because friends and family do. In a classic case of FOMO – people hate being sidelined, they want in on the action.
CA to fully reopen: hear from real consumers.
California finally has a reopen date, one that buyers have been waiting a year for. Let’s see their feedback, and get stats on the consumers.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.