Research that starts with real behavior.
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Now streaming, 20 top entertainment apps + sites.
Entertainment is worth its weight in gold and consumers love it. Which entertainment apps are they into, and how can you use the data?
Warning: PayPal will kill cash within 5 years. ☠️
73% spend money via apps. We spoke with 200 PayPal and Venmo consumers to understand their shift to mobile app payments.
12 new ethnicity trends.
To create a customer profile, ideal message, and a great ad, you need a representative consumer panel. Here are 12 new behaviors and trends.
Pepperidge Farm, why Milanos + Goldfish make a perfect pair.
90% want multiple snacks to choose from, so the power is in your hands. Help parents and kids at the same time with validated market research.
50 foodie trends. ? ?
I'm not a mind reader. But, I know that you're 6% less likely to visit a chain restaurant this month. How? MFour Studio gave me visit data.
Tale of two cities, after COVID.
LA Fitness trips are up 47% in the city of angels. And traffic to travel websites up this month. Use Persona Views to gather summer insights.
17 bizarre income trends. ?????
People shop differently, based on what they do for work. Surprised? Take a look…
The snuggle is real, 21 brand-new baby insights.
We asked 200 moms walking out of Target all about their favorite formulas, baby food – and how they decided on each brand they love.
24 unexpected behaviors of generations X, Y, + Z.
Add a pandemic to three generations: shopping habits start to look a lot different. Let's take a peek at their app + web behavior together.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.