Research that starts with real behavior.
Field notes, methodology, and findings from the largest mobile-app panel in the U.S. sharing their behavioral data across the entire path-to-purchase and responses to surveys based on those behaviors.
Qual you can count
Your video responses hold the why. DANI turns them into themes with percentages and sample sizes, transcribed, synthesized, and cut into a reel without ever leaving MFour Studio.
How to Vet a Consumer Behavior Data Vendor in 2026
Use this five-question checklist to evaluate consumer behavior data vendors based on consent, representativeness, fraud control, freshness, and usability.
OpenAI Signals: What It Is, and What It Was Not Built to Do
OpenAI Signals reveals how people use ChatGPT, but not what they do next. See where the dataset helps, where it falls short, and how MFour connects prompts to consumer behavior.
What AI Conversation Theft Means for Market Research
AI conversation theft is exposing major risks in market research. Learn how to evaluate ChatGPT data sources for consent, compliance, and trust.
90% of Adults Have Smartphones. Why Is Research Still Web-First?
90% of adults own smartphones, yet research is still web-first. Discover 5 principles of Data Democracy for inclusive, mobile-first insights.
Does Validated Consumer Data Outperform Synthetic Shortcuts?
Validated consumer data outperforms synthetic data by providing trusted insights, accuracy, and confidence for smarter strategies and better outcomes.
The Illusion of Insight: Why Synthetic Panels Demand a “Nutrition Label”
Synthetic data is only as good as the data it’s built on. See why transparency and proprietary consumer data are key for credible insights.
MFour Offers Industry Challenge
Stay updated on all things MFour. Dip your toes into the data lake and see our latest findings and data straight from MFour Studio.
PC Gaming Platform Wars: Is the Xbox App Giving Steam a Run for its Money?
Xbox App vs. Steam: New research reveals what PC gamers prefer. Explore insights on performance, pricing, and loyalty from 500 surveyed players.
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Panel findings, methodology notes, and the occasional strong opinion about synthetic data. No sales sequences.