>>> PRESS_RELEASE
MFOUR ADDS ANOTHER 1M+ CHATGPT CONVERSATIONS LAST MONTH, EXTENDING FULL CONSUMER JOURNEY VISIBILITY|||MFOUR ADDS ANOTHER 1M+ CHATGPT CONVERSATIONS LAST MONTH, EXTENDING FULL CONSUMER JOURNEY VISIBILITY|||
Behavioral data sources

Every signal, connected to one consumer.

App, web, location, media, purchase, and AI search — collected first-party from opt-in U.S. consumers and resolved to a single validated identity.

4B+ signals / mo100% opt-in
Live ingestionstreaming
Location
App·Web
Media
Purchase
Social
AI
One consumer recordpanelist_id · 6679936
panelist_id6679936
profileF · 34 · Caucasian
marketTOLEDO DMA
linked11 datasets
Six sources · one validated identity
Dataset overview

Every dataset, one connected panel.

11 datasets · joined on PANELIST_ID · expand for sample data
Demographics
Append · all productspanelist-levelMar 2021

Age, gender, ethnicity, geography, income, household and more — linked to each panelist and included with every product.

Attributes
AgeGenderEthnicityIncomeEducationGeographyHousehold
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
AGE
numeric
GENDER
text
ETHNICITY
text
INCOME
text
DMA_NAME
text
667993621FemaleCaucasianLess than $25,000TOLEDO
668004853MaleCaucasian$100,000 or moreBOSTON
668035023FemaleHispanic/Latino$100,000 or moreAUSTIN
668131160FemaleCaucasian$50,000 to $74,999KNOXVILLE
Gen AI LLM: ChatGPT
iOS + Androidconversation-levelFull history

Full-history ChatGPT conversations — user prompts, AI responses, and every citation utilized — showing how AI shapes brand discovery and purchase decisions. Account-level, cross-device coverage.

Signal types
Brand discoveryComparisonProduct researchHow-to
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
INTENT
text
TOPIC
text
TURNS
numeric
OCCURRED_AT
datetime
6679936brand_discoveryrunning shoes42026-06-12 08:51
6680048comparisoncredit cards72026-06-12 11:20
6681311product_researchrobot vacuum52026-06-11 20:44
6680350how_tomeal prep32026-06-11 18:05
App
iOS + Androidsession-levelSep 2020

App usage tracked at the domain level — open/close events, session duration, and frequency of use, with bundle ID and category per session.

Captured
App nameBundle IDCategoryDurationiOS + Android
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
APP_NAME
text
BUNDLE_ID
text
CATEGORY
categorical
DURATION_SEC
numeric
OS_NAME
categorical
8475999Snapchatcom.snapchat.androidCommunication9Android
8508054Instagramcom.burbn.instagramPhoto & Video329iOS
8508054Facebookcom.facebook.FacebookSocial Networking112iOS
8372506Safaricom.apple.mobilesafariSearch175iOS
Web
iOS + Androidsession-levelSep 2020

Mobile web clickstream — page domain and full URL (domain-only on iOS), the referrer chain, search terms, and category.

Captured
Page domainFull URLSearch termReferrerCategory
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
PAGE_DOMAIN
text
SEARCH_TERM
text
CATEGORY
categorical
DURATION_SEC
numeric
BROWSER_VENDOR
text
5943166www.youtube.com—Entertainment, Streaming338Safari
5945616daysloan.com—Economy and Finance311Chrome
5956572www.google.comfitbit not chargingSearch Engines112Safari
5956572usa.tommy.com—Shopping1Safari
Media
Android onlysession-levelSep 2020

In-app and mobile-web streaming actions inside YouTube, Netflix, Amazon Prime and Disney+ — series/episode, ad flag, category, and watch duration.

Services
YouTubeNetflixAmazon PrimeDisney+
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
MEDIA_PLAYER
text
SERIES_TITLE
text
IS_ADVERT
bool
CATEGORY
categorical
DURATION_SEC
numeric
2094528YouTubeCops Discover Missing Kids…FALSEEntertainment145
9686072YouTubeFortnite Rift To Go…FALSEEntertainment203
9630120YouTubeRamon Ayala — Que Sigan…FALSEMusic92
2094528YouTubeTry The TreadTRUE—30
AudioPlayer
Android onlysession-levelSep 2020

In-app and mobile-web audio streaming inside Spotify, Pandora, iHeart and other audio apps — track or podcast, artist, album, and listen duration.

Services
SpotifyPandoraiHeartRadioYouTube MusicApple MusicAmazon Prime MusicSoundCloudCastboxPocket CastsLuminaryGoogle Play Books
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
AUDIO_PLAYER
text
AUDIO_TITLE
text
ARTIST_OR_CREATOR
text
DURATION_SEC
numeric
IS_FOREGROUND
bool
9817327SpotifyMexican RadioSouth Park Mexican285FALSE
8776228YouTube MusicBulls On ParadeRage Against The Machine2FALSE
9866397PandoraTell You Like ThisSnow Tha Product18TRUE
9812396Spotifythe boy is mineAriana Grande89FALSE
Brick + Mortar: Visits
iOS + Androidvisit-levelSep 2019

Location visitation data including address, latitude/longitude, business name, entry/exit timestamps, and dwell time across 750,000+ tracked commercial locations nationwide. Trade zone analysis ready through home and office lat/lon data.

Captured
VenueCategoryCoordinatesCity / StateDwell time
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
VENUE_NAME
text
CATEGORY
categorical
CITY
text
STATE
text
DURATION_SEC
numeric
10662144CostcoWarehouse / WholesaleWest FargoND1172
11314047Dollar GeneralDiscount StoreKansas CityKS241
11021398Planet FitnessGym and StudioIowa CityIA2970
8853503Circle KConvenience StoreBurlingtonNC428
Social Ads
Android onlyimpression-levelMay 2024

In-app social media advertising exposure inside Facebook, Instagram, X and TikTok — advertiser, promotion type, and exposure duration. Ads between Instagram Stories are not currently supported.

Platforms
FacebookInstagramXTikTok
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
SERVICE_NAME
text
ADVERTISER_NAME
text
PROMOTION_TYPE
text
DURATION_SEC
numeric
11694609FacebookOhio Digital Learning SchoolSponsored2
7995820TikTokShopifySponsored1
4422686FacebookPanda ExpressSponsored5
11320990TikTokSamsung GamingSponsored1
Third-Party Ordering
Android onlyorder-levelMay 2025

DoorDash and Uber Eats transaction history — platform, order frequency, spend, cuisine category, and fulfillment detail.

Services
DoorDashUber Eats
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
SERVICE
enum
ORDER_TOTAL
float
ITEMS
numeric
ORDERED_AT
datetime
10662144DoorDash28.4032026-06-12 19:05
11314047Uber Eats16.7522026-06-12 12:40
9528304DoorDash52.1052026-06-11 20:22
8853503Uber Eats9.9912026-06-11 13:15
Purchase
iOS + Androidreceipt + line-itemJan 2021

Transaction-level consumer purchases captured via e-receipts and directly from Amazon accounts — both receipt-level data (store, timestamp, total spend) and line-item detail (product, quantity, pricing and discounts), joined on RECEIPT_ID.

Captured
E-ReceiptsAmazon accountStoreTotal spendProductQuantityUnit priceDiscount
Preview sample data
Receipt-level4 of many · illustrative
PANELIST_ID
numeric
RECEIPT_ID
id
STORE
text
TOTAL_SPEND
float
SOURCE
enum
PURCHASED_AT
datetime
6680048r_9f21Amazon312.47amazon2026-06-12 09:31
6679936r_9f55DoorDash28.40e_receipt2026-06-12 19:06
6681311r_9fa3Sephora88.00e_receipt2026-06-11 15:11
6680350r_9fb0United Airlines412.30e_receipt2026-06-11 06:20
Line-item · joins on RECEIPT_ID4 of many · illustrative
PANELIST_ID
numeric
RECEIPT_ID
id
ITEM
text
ASIN
text
QTY
numeric
UNIT_PRICE
float
6680048r_9f21Hydro Flask 32ozB07Q3JK2LM144.95
6680048r_9f21AirPods ProB09XR2T1MM1249.00
6681311r_9fa3Rouge Lipstick—224.00
6680350r_9fb0Economy Fare LAX-ORD—1412.30
Psychographics
iOS + Androidpanelist-levelMar 2021

Attitudes, opinions, and intent — from recurring monthly surveys.

Captured
AttitudesOpinionsIntentBrand affinityLifestyle
Preview sample data
Sample records4 of many · illustrative
PANELIST_ID
numeric
DIMENSION
text
RESPONSE
text
SCALE
categorical
SURVEYED_AT
datetime
6679936purchase_intentLikely to buy EVAgree2026-06-01 10:14
6680048brand_affinityPrefers store brandsStrongly agree2026-06-01 14:32
6681311lifestyleHealth-consciousAgree2026-06-01 09:05
6680350opinionOptimistic on economyNeutral2026-06-01 17:48
PANELIST_IDEvery dataset joins on one key — location, app, web, media, purchase and AI search all resolve to the same validated panelist.