Every signal, connected to one consumer.

Age, gender, ethnicity, geography, income, household and more — linked to each panelist and included with every product.

Full-history ChatGPT conversations — user prompts, AI responses, and every citation utilized — showing how AI shapes brand discovery and purchase decisions. Account-level, cross-device coverage.

App usage tracked at the domain level — open/close events, session duration, and frequency of use, with bundle ID and category per session.

Mobile web clickstream — page domain and full URL (domain-only on iOS), the referrer chain, search terms, and category.

In-app and mobile-web streaming actions inside YouTube, Netflix, Amazon Prime and Disney+ — series/episode, ad flag, category, and watch duration.

In-app and mobile-web audio streaming inside Spotify, Pandora, iHeart and other audio apps — track or podcast, artist, album, and listen duration.

Location visitation data including address, latitude/longitude, business name, entry/exit timestamps, and dwell time across 750,000+ tracked commercial locations nationwide. Trade zone analysis ready through home and office lat/lon data.

In-app social media advertising exposure inside Facebook, Instagram, X and TikTok — advertiser, promotion type, and exposure duration. Ads between Instagram Stories are not currently supported.

DoorDash and Uber Eats transaction history — platform, order frequency, spend, cuisine category, and fulfillment detail.

Transaction-level consumer purchases captured via e-receipts and directly from Amazon accounts — both receipt-level data (store, timestamp, total spend) and line-item detail (product, quantity, pricing and discounts), joined on RECEIPT_ID.

Attitudes, opinions, and intent — from recurring monthly surveys.