See what your consumers ask AI — and what AI recommends.
Real opt-in ChatGPT conversations, joined to verified first-party demographics. Query it with DANI, get the full report, or license the raw dataset.
Access your way.
Real MFour panelists’ opt-in ChatGPT conversations, paired with direct survey. Query it yourself, get the full report, or license the raw dataset — whichever fits how you work.
Query it yourself
Ask DANI in plain English and get answers from the live dataset in seconds.
Get the full report
Boardroom-ready analysis on the questions that matter, delivered to you.
License the dataset
Take the raw first-party conversations into your own stack, models, and BI.
The who and the what behind every AI conversation.
Connect what your consumers ask AI to who they are. The demographic truth and the full conversation — the inputs brands need to inform product, category, and messaging strategy.
Demographics
Anonymous chat data is just noise. Every conversation joins to first-party demographics on PANELIST_ID — so you know exactly who is asking.
Actual chat data
Every conversation preserved as a complete thread — reconstruct any session exactly as it happened, both sides intact. Captured at the account level, so you see every conversation from every device — desktop or mobile, any OS.
Scraped data can vanish overnight. Consented data can’t.
Most AI conversation data on the market is scraped — harvested without permission, in a legal gray zone the platforms are actively shutting down. The day the source gets blocked or challenged, the data — and everything you built on it — goes dark. MFour’s data is collected the opposite way.
Conversations show what they ask AI. Survey tells you why it matters.
Chat data is the behavior — the questions, the brands, the moment. But it can’t tell you what consumers did with the answer, how much they trusted it, or where it sat in the journey. Pair the conversation dataset with direct consumer survey on the same panelist and you close the loop: from what they asked to why it matters, how it influenced the decision, and the role AI is playing.
Six questions chat data can’t answer on its own.
A research framework purpose-built to read the meaning behind every AI conversation — mapped to the moments that move your category.
What is AI replacing?
Google, Reddit, reviews, support or social — and at which step.
How much do they trust it?
AI recommendations vs. search, reviews, and people they know.
Where does it move the funnel?
Awareness, consideration, purchase intent, and the final decision.
What’s driving the questions?
The unmet needs, frustrations, and motivations behind the prompt.
Who acts on AI most?
Which demographics convert — and how it shifts by category.
How is perception shifting?
Brand & product perception as AI usage climbs, wave over wave.
Run it on repeat — not once.
The conversation-plus-survey study ships as a standardized template. Field it once for a baseline, then re-field on a cadence you set. AI adoption is moving every quarter — a one-off read is stale before the deck is done. A recurring program turns it into a trend line you own.
Every message, structured and privacy-safe.
Delivered row-per-message with a consistent schema. Personal identifiers are stripped and replaced with typed tokens before delivery.
We capture the ads ChatGPT shows your consumers.
As OpenAI rolls out advertising inside ChatGPT, MFour’s opt-in panel sees exactly what real consumers are served — the advertiser, the creative, the prompt that triggered it, and who saw it. The first behavioral view of AI advertising.
License the data vs querying the data.
Want the raw data instead of querying it through DANI? Take the full dataset into your own stack — delivered to your warehouse on a cadence you control, connected to OmniTraffic on PANELIST_ID, first-party and consent-backed.
Ask the ChatGPT dataset anything.
Skip the warehouse. DANI runs analysis across every conversation in plain English — brand share-of-voice, prompt-intent clusters, membership cohorts and trends.
Get the ChatGPT data.
License the connected dataset for your own stack, or analyze it inside Studio with DANI. First-party, opt-in, and joined to one consumer.